What we can learn from DTC success with TV ads

Kevin Krim and Sebastian Chiu Contributor Kevin Krim is EDO‘s President & CEO. His 21-year career has spanned search, social and TV advertising across start-ups and major companies like Yahoo and NBCUniversal. Sebastian Chiu is EDO‘s Chief Data Scientist. He earned his undergraduate and post-graduate degrees from Harvard, working previously as a data scientist at […]

Facebook snags former Vine GM to run product for its new experimental app division, NPE Team

Is Facebook preparing to launch a serious competitor to TikTok? If so, the company just picked up some key talent to make that happen. Last week, Facebook announced plans for a new division, called the NPE Team, which will build experimental consumer-focused apps where it will try different ideas and features, then see how people […]

The need-to-know takeaways from VidCon 2019

VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where entertainment and tech executives convening to share best practices and strike deals. Of the wide range of topics discussed in […]

Digging into the Roblox growth strategy

Could Roblox create a new entertainment and communication category, something it calls “human co-experience”? When it was a small startup, few observers would have believed in that future. But after 15 years — as told in the origin story of our Roblox EC-1 — the company has accumulated 90 million users and a new $150 […]

Videos lead brand creative growth with 3x increase since 2017

James Winter Contributor James Winter is currently the VP of Marketing at Brandfolder, a leading digital asset management solution; prior to joining Brandfolder, James was the Director of Marketing at AspireIQ where he grew the marketing team from zero to seven. As brands pursue audiences online, they are producing more creative content than ever — particularly […]

Video and messaging enable remote work. But is it right for your company?

Just because it’s possible doesn’t mean it’s smart David Cancel 22 hours David Cancel Contributor David Cancel is the CEO and founder of Drift. He is a five-time founder, two-time CEO, podcast host and best-selling author of Conversational Marketing. Follow him on Twitter @dcancel. More posts by this contributor 3 key secrets to building extraordinary […]

iMovie’s big iOS update adds 80 new soundtracks, green-screen effects, image overlays

Ahead of the public launch of Apple’s revamped suite of first-party apps on iOS 13, the company has rolled out a new version of its popular video editor, iMovie for iOS. With the app’s most recent update, iMovie has received a host of new features — most notably, support for a green-screen effect that lets […]

Under the hood on Zoom’s IPO, with founder and CEO Eric Yuan

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Kate Clark sat down with Eric Yuan, the founder and CEO of video communications startup Zoom, to go behind the curtain on the company’s recent IPO process and its path […]

Facebook updates its video guidelines to promote original content, loyal and engaged viewership

Facebook today announced a series of changes to the way it ranks videos on its social network, which determines how widely they’re distributed. According to the updated guidelines, Facebook will now prioritize videos that focus on original content, those where users are engaged for longer periods of time and those where users return repeatedly to […]

Where top VCs are investing in media, entertainment & gaming

Most of the strategy discussions and news coverage in the media and entertainment industry is concerned with the unfolding corporate mega-mergers and the political implications of social media platforms. These are important conversations, but they’re largely a story of twentieth-century media (and broader society) finally responding to the dominance Web 2.0 companies have achieved. To […]