Verified Expert Brand Designer: Ramotion

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped companies ranging from Bitmoji’s early brand identity to Mozilla’s rebrand. We spoke to Ramotion’s CEO Denis Pakhaliuk about their iterative approach, his favorite branding […]

How do you hire a great growth marketer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do startups actually get their content marketing to work? What’s the cost of buying users from Facebook and 13 other ad networks? […]

Verified Expert Brand Designer: Mark Forscher

After leading design teams at Code and Theory, ABC News and Newsweek Digital, Mark Forscher retired his managerial hat and decided to start his own creative studio called Under After in 2008. His natural interest in technology coupled with his background in branding and product design makes him an obvious collaborator for founders looking to […]

Verified Expert Brand Designer: Character

Character is celebrating its 20-year anniversary this year, and this SF-based branding and design agency has a lot to be proud of. Founded by Ben Pham, Tish Evangelista, and Rishi Shourie, Character has helped startups like Doordash, Glint, Molekule, and many others, launch their companies into the world. We interviewed co-founder Ben Pham about Character’s […]

Verified Expert Brand Designer: Red Antler

In 2007, Emily Heyward, JB Osborne, and Simon Endres began their own entrepreneurial journey and left their corporate jobs to start a brand design agency called Red Antler. They not only believed in the power of branding to drive growth and scale, but they also wanted to work exclusively with startups. Since then, Red Antler […]

Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom) Editor’s note: This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who […]

Startup Law A to Z: Regulatory Compliance

Startups are but one species in a complex regulatory and public policy ecosystem. This ecosystem is larger and more powerfully dynamic than many founders appreciate, with distinct yet overlapping laws at the federal, state and local/city levels, all set against a vast array of public and private interests. Where startup founders see opportunity for disruption […]

How to make sure that your product is accessible to all users

Lawsuits are coming for sites and apps that don’t follow web standards Beth Franssen 10 hours Beth Franssen Contributor Beth Franssen is an expert in digital accessibility, WCAG and Section 508 compliance. She helps fintech, retail and payment companies implement digital accessibility strategies for Nexient, a leading provider of 100% US-based Agile software product development. […]

Pre- and Post-Money SAFEs: Choosing the right one for your startup

Jared Verzello Contributor Jared Verzello is a startup and venture capital lawyer and GM of Atrium Seed where he guides companies through formation, fundraising, hiring, and managing board meetings. With Y Combinator’s Demo Day taking place at Pier 48 in San Francisco next week, its largest batch of companies ever is getting ready to present […]

What to watch for in a VC term sheet

The pre-money cap, the CEO-common director spot, drag-along provisions and liquidation preference Mital Makadia 8 hours Mital Makadia Contributor Mital is a partner at Grellas Shah, focusing on representing tech startups and startup founders. She provides counsel on a variety of corporate and transactional matters and negotiates and structures equity financings, M&A transactions, and commercial […]