Tips for managing growth across iOS updates

“I’ve seen startups spend thousands of dollars inefficiently as a result of not having optimal signal in their paid acquisition campaigns. I’ve also spent millions at companies such as Postmates refining our signal to the best possible state,” says growth marketer Jonathan Martinez in a guest column for Extra Crunch this week. “I’d like every […]

Demand Curve: How to get social proof that grows your startup

When people are uncertain, they look to others for behavioral guidance. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. At Demand Curve and through our agency Bell Curve, we’ve helped over 1,000 startups improve their ability to convert cold traffic into […]

Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company […]

Choices and constraints: How DTC companies decide which strategy to follow

Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their own strategies become. If regulators always prefer choice for consumers, then it is easy for a platform to allow multiple payment choices: Shopify allows multiple […]

Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles

Major gains in online advertising have boosted valuations for adtech startups since the pandemic began, but one insider says investors are missing the party. “Adtech is having a moment,” writes industry veteran Casey Saran. “And while much of the oxygen has been soaked up by large legacy companies hitting the public market, there have been […]

In growth marketing, signal determines success

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a weak phone signal solely causing […]

Have ‘The Privacy Talk’ with your business partners

Marc Ellenbogen Contributor As general counsel of Foursquare, Marc Ellenbogen is responsible for guidance regarding litigation risks, corporate initiatives, risk management, equity, employment, regulatory and all other legal and compliance matters. As a parent of teenagers, I’m used to having tough, sometimes even awkward, conversations about topics that are complex but important. Most parents will […]

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, […]

Romanian marketing expert Robert Katai explains how to get the most out of your content

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. Based in Romania, Katai is known for his podcasts and speeches covering […]

Dear Sophie: Tips on EB-1A and EB-2 NIW?

Sophie Alcorn Contributor Sophie Alcorn is the founder of Alcorn Immigration Law in Silicon Valley and 2019 Global Law Experts Awards’ “Law Firm of the Year in California for Entrepreneur Immigration Services.” She connects people with the businesses and opportunities that expand their lives. More posts by this contributor Dear Sophie: Tips on EB-1A and […]