Fulcrum, which provides freelance placement opportunities for technical projects, raises $1 million

La Jolla, Calif.-based Fulcrum, a job-placement company for technical projects, has raised $1 million in a seed round of funding, led by local technology investment firm Greatscale Ventures with participation from several private co-investors, the company said. The company has what it calls a fully compliant service for hiring freelancers onto technical projects that had […]

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid ad blockers The secret of content marketing: avoid high bounce rates We’ve aggregated the world’s […]

The next service marketplace wave: Vertical market-networks

Ivan Smolnikov Contributor The last few decades have produced many successful marketplaces. We went from goods marketplace pioneers such as eBay and Amazon to simple service marketplaces such as Uber, Lyft, Doordash, Upwork, Thumbtack, TaskRabbit, and Fiverr. But why haven’t we seen many successful B2B service marketplaces? Table of Contents Why Many B2B Service Marketplaces […]

How do you hire a great growth marketer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do startups actually get their content marketing to work? What’s the cost of buying users from Facebook and 13 other ad networks? […]

Upwork pops more than 50 percent in Nasdaq debut

Upwork, the rebranded merger of oDesk and Elance, debuted on Nasdaq this morning, after dropping its S-1 about four weeks ago. Shares opened at $23.00, which represents a 53% jump — shares were priced at $15 before the opening bell by investors, a significant uptick from the company’s revised projection of $12 to $14, which […]

Benchmark and Tiger double down on going public

In an ecosystem enthralled with private capital and delayed public debuts, Bill Gurley has been something of a maverick. The former dot-com equity analyst and long-time partner at Benchmark has pushed hard for companies to go public and “grow up,” including at his portfolio company Uber, where he was formerly a board member. Earlier this […]