Item tracking startup Adero is laying off 45% of staff, just weeks after it pivoted

Pivots can be the making of a startup, helping teams refocus on a good idea when previous things haven’t worked. But sometimes, they are just one more step on a difficult track. TechCrunch has learned and confirmed that Adero — an Amazon-backed maker of Bluetooth-enabled tracking tags that until last December was known as TrackR — is laying […]

Tile names GoPro vet CJ Prober new CEO, adds Comcast as investor and new product partner

There’s a changing of the guard, and a new strategic partnership, over at Tile, the startup that helps you keep tabs on the location of your things by way of small tracking devices. Today, the company is announcing that CJ Prober — a longtime exec at GoPro who had most recently been the COO — […]

Crunch Report | Google and Tencent ink patent agreement

Today’s Stories  Google inks patent deal with Tencent Tile lays off dozens after a disappointing holiday Apple has hired tech team from data science startup SVDS Credits Written by: Tito HamzeHosted by: Tito HamzeFilmed by: Tito HamzeEdited by: Chris Gates Notes: I don’t know what to wear on Crunch Report (It’s a hard decision and […]

Tile lays off dozens after a disappointing holiday

Tile, one of the best known item-tracking gadgets out there, has laid off some 30 people and reportedly stopped the potential hires of another 10, TechCrunch has learned. This comes less than a year after the company raised a $25 million B round last May. The layoffs are reportedly due to disappointing sales over the […]

Lost-item finder Tile will work with Bose headphones and other new partners

Lost-item finder Tile announced today that it will soon be able to locate your Bose headphones. Starting in late spring 2018, Bose will become one of Tile’s biggest new partners, as it will begin to sell its Bose SoundSport Wireless and QuietControl 30 headphones with Tile’s technology embedded inside. Existing devices will receive the new […]