In growth marketing, signal determines success

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a weak phone signal solely causing […]

Creative ad tech is on the cusp of a revolution, and VCs should take note

Casey Saran Contributor An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and CEO of Spaceback. 2021 has been a good year to be an ad tech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time […]

Demand Curve: 7 ad types that increase click-through rates

Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: Email marketing tactics that […]

International coalition joins the call to ban ‘surveillance advertising’

An international coalition of consumer protection, digital and civil rights organizations and data protection experts has added its voice to growing calls for a ban on what’s been billed as “surveillance-based advertising”. The objection is to a form of digital advertising that relies upon a massive apparatus of background data processing which sucks in information […]

The demise of browser cookies could create a Golden Age of digital marketing

Hunter Jensen Contributor Depending on whom you ask, the digital advertising industry is either counting down the minutes to doomsday or entering an exciting new era for engaging with consumers. Apple’s iOS 14.5 update — which effectively ends automatic opt-ins to online tracking and data collection — is finally at hand, and Google aims to […]

Facebook to test new business discovery features in U.S. News Feed

Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook […]

Digital marketing firms file UK competition complaint against Google’s Privacy Sandbox

Google’s push to phase out third party tracking cookies — aka its ‘Privacy Sandbox’ initiative — is facing a competition challenge in Europe. A coalition of digital marketing companies announced today that it’s filed a complaint with the UK’s Competition and Markets Authority (CMA), calling for the regulator to block implementation of the Sandbox. The […]

Europe urges e-commerce platforms to share data in fight against coronavirus scams

European lawmakers are pressing major e-commerce and media platforms to share more data with each other as a tool to fight rogue traders who are targeting consumers with coronavirus scams. After the pandemic spread to the West, internet platforms were flooded with local ads for PPE of unknown and/or dubious quality and other dubious coronavirus […]

We need universal digital ad transparency now

Laura Edelson Contributor Share on Twitter Laura Edelson is a PhD Candidate in Computer Science at NYU’s Tandon School of Engineering and is a team member on The Online Political Transparency Project. Erika Franklin Fowler Contributor Share on Twitter Erika Franklin Fowler is Professor of Government at Wesleyan University where she directs the Wesleyan Media […]

Cosmose, a platform that analyzes foot traffic in physical stores, gets $15 million Series A

Cosmose tracks foot traffic in brick-and-mortar stores to help predict customer behavior, providing data that is increasingly important as companies try to weather COVID-19’s economic impact. Today the startup announced it has raised a $15 million Series A. The round was by Tiga Investments, with participation from returning investors OTB Ventures and TDJ Pitango, who […]