Color raises $167 million funding at $1.5 billion valuation to expand ‘last mile’ of US health infrastructure

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Meet the final round judges who will decide the winner of this year’s Disrupt Battlefield Competition

It’s never easy, deciding which of the 20 companies that make it into the Disrupt Battlefield Competition will be anointed its winner. There’s just so much at stake each year, and at Disrupt 2020 this September 14-18, the stakes are even higher. For that one startup that makes it all the way through the gauntlet, […]

Optimizely acquired by content management company Episerver

Episerver is announcing that it has reached an agreement to acquire Optimizely for an undisclosed sum. Optimizely was founded in 2009 by Dan Siroker and Pete Koomen. It became synonymous with A/B testing, subsequently building a broader suite of tools for marketers to experiment with and personalize their websites and apps, with more than 1,000 […]

Optimizely launches new tools to help companies manage thousands of web experiments

Optimizely helps businesses test out different ways to make their websites or apps more effective — but, as vice president of Product Management Claire Vo put it, how do you go from “five experiments per week to hundreds and thousands of experiments per week”? Vo said companies face real challenges as they try to increase […]