In growth marketing, signal determines success

Jonathan Martinez Contributor Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor Early-stage brands should also unlock the power of influencers In growth marketing, creative is the critical X factor Unlike a weak phone signal solely causing […]

Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

Warby Parker filing to IPO last week was one more sign that direct-to-consumer (DTC) is an extremely powerful e-commerce trend. But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, […]

Former Snap employees raise $9M for Trust, emerging from beta to level marketing playing field

Trust wants to give smaller businesses the same advantages that large enterprises have when marketing on digital and social media platforms. It came out of beta with $9 million in seed funding from Lerer Hippeau, Lightspeed Venture Partners, Upfront Ventures and Upper90. The Los Angeles-based company was started in 2019 by a group of five […]

Facebook cuts off NYU researcher access, prompting rebuke from lawmakers

Facebook shut down accounts belonging to two academic researchers late Tuesday, cutting off their ability to study political ads and misinformation on the world’s biggest social network. The company accused the academics of engaging in “unauthorized scraping” and compromising user privacy on the platform, claims that Facebook’s many critics are slamming as a thin pretense […]

Navigating ad fraud and consumer privacy abuse in programmatic advertising

Jalal Nasir Contributor Jalal Nasir is the founder and CEO of Pixalate, a global ad fraud intelligence and marketing compliance platform. Previously, he was one of the early engineers on Amazon’s fraud prevention and risk management team and held various product leadership roles building adtech and enterprise privacy technologies. Programmatic advertising is a $200 billion […]

Demand Curve: 7 ad types that increase click-through rates

Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: Email marketing tactics that […]

Google tightens UK policy on financial ads after watchdog pressure over scams

The U.K.’s more expansive, post-Brexit role in digital regulation continues to be felt today via a policy change by Google, which has announced that it will, in the near future, only run ads for financial products and services when the advertiser in question has been verified by the financial watchdog, the FCA. The Google Ads […]

5 companies doing growth marketing right

Mark Spera Contributor What do all companies, regardless of industry, say they want? Growth. Lighting-fast, continuous growth. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business. Most technophiles remember Dropbox’s referral program — the one that helped it grow […]

AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce

Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low and because the real-world assets are offline the temptation of advertisers is to buy leads and clicks, which can inflate customer acquisition costs. People are […]

International coalition joins the call to ban ‘surveillance advertising’

An international coalition of consumer protection, digital and civil rights organizations and data protection experts has added its voice to growing calls for a ban on what’s been billed as “surveillance-based advertising”. The objection is to a form of digital advertising that relies upon a massive apparatus of background data processing which sucks in information […]