Trouva, an online marketplace for independent boutiques, raises $22M

Amazon helped pioneer and now dominates the online marketplace business model, where a variety of merchants post items for sale on its platform for billions of consumers to discover and buy them. Today, a London startup that’s taken that idea but is applying it to a far more curated set of retailers and goods has […]

Combining StitchFix and Instagram, FlipFit ushers in the next phase of social retail

Nooruldeen Agha has been thinking about what’s next for fashion retail for years. The serial entrepreneur behind the Dubai-based online fashion retailer Elabelz and marketing studio Elephant Nation had always wanted to redesign the shopping experience for how customers actually shopped in stores and online. “If it was 1994 and we knew what technology is […]

Lookiero closes $19M led by MMC Ventures to be the Stitch Fix for Europe

Lookiero, the online personal shopping service for clothes and accessories, has closed a $19 million funding round led by London-based VC MMC Ventures with support from existing investor All Iron Ventures, and new investors Bonsai Partners, 10x and Santander Smart. The company will use the backing to expand in its main markets of Spain, France […]

Mercaux bags $4.5M to help bricks-and-mortar retail tool up to sell more

Retail tech SaaS platform Mercaux has closed a £3.5 million (~$4.5M) Series A funding round led by European VC fund Nauta Capital.  The 2013 founded London-based startup sells software for retailers to tap into digital capabilities in their physical retail stores — offering a modular platform that’s intended to support digital transformations at a pace of the […]