How Kobalt is betting on music’s middle class and DIY stars

Streaming services have made music ubiquitous, driving more exploration by consumers who don’t have to pay for each song or album individually. Musicians are correspondingly able to find their own niche of fans scattered around the world. (This is the third installment of our EC-1 series on Kobalt Music Group and changes in the music […]

How Automattic wants to build the operating system of the web

A conversation with Automattic CEO Matt Mullenweg about raising $300 million and the open web Romain Dillet @romaindillet / 8 hours Automattic, the company behind WordPress.com, WooCommerce, Longreads, Simplenote and soon Tumblr, is now worth $3 billion. But its founder and CEO Matt Mullenweg has a bigger goal. He wants to make the web better, […]

Video ad company Eyeview names Rob Deichert as its new CEO

After 13 years at the helm of video advertising company Eyeview, founder Oren Harnevo is stepping down as CEO. The company’s new chief executive is Rob Deichert, who was most recently COO at digital advertising company 33Across. The company is also announcing two other new hires — Sean Simon as senior vice president of sales […]

Facebook’s new policy Supreme Court could override Zuckerberg

A real check to Facebook CEO Mark Zuckerberg’s control is finally coming in the form of an 11 to 40-member Oversight Board that will review appeals to its policy decisions, like content takedowns, and make recommendations for changes. Today Facebook released the charter establishing the theoretically independent Oversight Board, with Zuckerberg explaining that when it […]

In a social media world, here’s what you need to know about UGC and privacy

Brett Zucker Contributor Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands […]

SmartNews’ latest news discovery feature shows articles from across the political spectrum

Even before the 2016 election, political polarization was increasing, with Americans so entrenched in the news sources they rely on that the Pew Research Center said “liberals and conservatives inhabit different worlds.” Now SmartNews, the news aggregation app that recently hit unicorn funding status, wants to give users a way to step out of their […]

Facebook rolls out new video tools, plus Instagram and IGTV scheduling feature

Facebook on Monday announced a number of updates aimed at video creators and publishers, during a session at the International Broadcasting Convention (IBC) taking place in Amsterdam. The updates involve changes to live video broadcasting, Facebook’s Watch Party, and Creator Studio, and they include enhancements to tools, expanded feature sets, and improved analytics, among other […]

How to get people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to work with top influencers and avoid ad blockers We’ve aggregated the world’s best […]

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid ad blockers The secret of content marketing: avoid high bounce rates We’ve aggregated the world’s […]

How to work with top influencers and avoid ad blockers

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor The secret of content marketing: avoid high bounce rates How to see another company’s growth tactics and try them yourself We’ve aggregated the […]