Facebook will begin beaming advertisements into virtual reality

Well, it was only a matter of time. Advertising giant Facebook announced Wednesday that they’re going to begin testing advertising inside virtual reality titles on its Oculus platform soon. The first roll-out is limited enough, with Facebook testing ads inside a single gaming shooter title: Blaston from Resolution Games. They are interestingly not rolling this out with […]

Where is the e-commerce app ecosystem headed in 2021?

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Acquia nabs CDP startup AgilOne, which raised $41M

Acquia announced it has acquired customer data platform (CDP) startup AgilOne today. The companies did not disclose the purchase price. CDPs are all the rage among customer experience vendors, as they provide a way to pull data from a variety of channels to build a more complete picture of the customer. The goal here is […]

Near raises $100M for an AI that merges online and offline behavior to build consumer profiles

One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture and understand what consumers are doing throughout the day, regardless of whether it’s a digital or offline activity. That goal has become even more elusive in recent years, with the surge of regulations around privacy […]