The demise of browser cookies could create a Golden Age of digital marketing

Hunter Jensen Contributor Depending on whom you ask, the digital advertising industry is either counting down the minutes to doomsday or entering an exciting new era for engaging with consumers. Apple’s iOS 14.5 update — which effectively ends automatic opt-ins to online tracking and data collection — is finally at hand, and Google aims to […]

4 proven approaches to CX strategy that make customers feel loved

Rebecca Liu-Doyle Contributor Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software, marketplaces, and consumer internet. Customers have been “experiencing” business since the ancient Romans browsed the Forum for produce, pottery and leather goods. But digitization has radically recalibrated the buyer-seller dynamic, fueling […]

Augmented reality NFT platform Anima gets backing from Coinbase

Augmented reality and non-fungible tokens, need I say more? Yes? Oh, well NFTs have certainly had their moment in 2021 but the question of what they do or what can be done with them has certainly been getting voiced more frequently as the speculative gold rush begins to cool off and people start to think […]

Breinify announces $11M seed to bring data science to the marketing team

Breinify is a startup working to apply data science to personalization, and do it in a way that makes it accessible to nontechnical marketing employees to build more meaningful customer experiences. Today the company announced a funding round totaling $11 million. The investment was led by Gutbrain Ventures and PBJ Capital with participation from Streamlined […]

Develop a buyer’s guide to educate your startup’s sales team and customers

Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. More posts by this contributor Customer advisory […]

Apple launches an affiliate program for paid podcast subscriptions

Apple last month unveiled its plans for paid podcast subscriptions in a newly redesigned Apple Podcasts app. Now, it’s introducing a new program that will help podcast creators grow their subscriber base: affiliate marketing. The company’s “Apple Services Performance Partner Program,” which already exists to help market other Apple services like Apple TV, Apple News, […]

5 ways to raise your startup’s PR game

Adam LaGreca Contributor Adam LaGreca is the founder of 10KMedia and previously led communications for DigitalOcean, Datadog and Gremlin. More posts by this contributor Dear Google, the future is fewer people writing code There’s a lot of noise out there. The ability to effectively communicate can make or break your launch. It will play a […]

Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that […]

The hamburger model is a winning go-to-market strategy

Caryn Marooney Contributor Caryn Marooney is general partner at Coatue Management and sits on the boards of Zendesk and Elastic. In prior roles she oversaw communications for Facebook, Instagram, WhatsApp and Oculus and co-founded The OutCast Agency, which served clients like Salesforce.com and Amazon. More posts by this contributor RIBS: The messaging framework for every […]

One CMO’s honest take on the modern chief marketing role

Daniel Incandela Contributor Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a reason for that. CMO is […]