How should B2B startups think about growth? Not like B2C

Tyler Elliston Contributor Tyler Elliston is the founder of Right Side Up, a collective of growth marketers that primarily helps early to mid-stage companies scale. B2B clients include Faire, Kabbage, Yelp, Gusto, Crunchbase, Entelo, Farmer’s Business Network, Formswift and many more. Tyler is based on San Francisco and can be reached at tyler@rightsideup.com. Kevin Barry […]

Europe’s top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court has made a ruling that could affect scores of websites that embed the Facebook ‘Like’ button and receive visitors from the region. The ruling by the Court of Justice of the EU states such sites are jointly responsible for the initial data processing — and must either obtain informed consent from site […]

Indonesian startup Pomona raises $3 million to help brands increase engagement with cashback offers

Pomona, an Indonesian startup that creates omnichannel marketing and sales software for consumer brands, announced today it has raised a Series A-2 of $3 million led by Vynn Capital. The round also included participation from new investors Ventech China and Amand Ventures, and returning ones Stellar Kapital and Central Capital Ventura. (As for why it’s […]

How to go to market in middle America

Deborah Eisenberg Contributor Deborah Eisenberg is the founder of TechStarts PR, where she helps technology companies both big and small hone their message and reach their audience. There comes a time for many startup companies where they either realize they need to do a nationwide rollout, or they need to actively target buyers in the […]

What we can learn from DTC success with TV ads

Kevin Krim and Sebastian Chiu Contributor Kevin Krim is EDO‘s President & CEO. His 21-year career has spanned search, social and TV advertising across start-ups and major companies like Yahoo and NBCUniversal. Sebastian Chiu is EDO‘s Chief Data Scientist. He earned his undergraduate and post-graduate degrees from Harvard, working previously as a data scientist at […]

Near raises $100M for an AI that merges online and offline behavior to build consumer profiles

One of the holy grails in the world of advertising and marketing has been finding a way to accurately capture and understand what consumers are doing throughout the day, regardless of whether it’s a digital or offline activity. That goal has become even more elusive in recent years, with the surge of regulations around privacy […]

UK Facebook users now have a tool to report scam ads

Facebook has launched a tool for U.K. users to report ads they suspect of being scams. The feature can be accessed by clicking the three dots in the top-right corner of each ad on Facebook, then selecting ‘Report ad,’ then ‘Misleading or scam ad’ and finally ‘Send a detailed scam report.’ So if you want to think of it […]

Why commerce companies are the advertising players to watch in a privacy-centric world

Justin Choi Contributor Justin Choi is the founder and CEO of Nativo, which empowers brands and publishers through its advanced platform for content. More posts by this contributor Snapchat will make Los Angeles a stronger tech hub Adtech isn’t dead, it just has a lot of dead weight The unchecked digital land grab for consumers’ […]

The need-to-know takeaways from VidCon 2019

VidCon, the annual summit in Anaheim, CA for social media stars and their fans to meet each other drew over 75,000 attendees over last week and this past weekend. A small subset of those where entertainment and tech executives convening to share best practices and strike deals. Of the wide range of topics discussed in […]

Verified Expert Brand Designer: Studio Rodrigo

Ritik Dholakia worked as a startup product manager before he co-founded Studio Rodrigo, a branding and product design agency based in NYC. Unlike traditional branding firms, Studio Rodrigo is proud of its product design chops, especially when it comes to helping early-stage startups build version one of their product. It’s not an easy balancing act […]