SugarCRM moves into marketing automation with Salesfusion acquisition

SugarCRM announced today that it has acquired Atlanta-based Salesfusion to help build out the marketing automation side of its business. The deal closed last Friday. The companies did not share the purchase price. CEO Craig Charlton, who joined the company in February, says he recognized that marketing automation was an area of the platform that […]

Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing tool

Blueshift is a startup founded by tech industry veterans who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine learning to make sense of the growing amount of customer data. Today, the startup announced a $15 […]

Campaign Monitor acquires email enterprise services Sailthru and Liveclicker

CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including […]

Bonobo AI raises $4.5M seed round to help companies turn interactions with customers into valuable data

Bonobo AI, an AI-based platform that helps companies get insights from customer support calls, texts and other interactions, announced today that it has raised $4.5 million in seed funding led by G20 Ventures and Capri Ventures. Founded in 2016 and led by co-founder and CEO Efrat Rapoport, the Tel Aviv-based startup claims that its technology […]

Adobe gets its company, snaring Marketo for $4.75 billion

A week ago rumors were flying that Adobe would be buying Marketo, and lo and behold it announced today that it was acquiring the marketing automation company for $4.75 billion. It was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 billion in cash. They held onto it […]