Fitbit’s CEO discusses the company’s subscription future

At a small event in Manhattan this week, Fitbit laid out its future for the press. Tellingly, the event was far more focus on the company’s software play, with the big hardware announcement feeling almost rushed at the end. Along with an increased focus on health care providers and enterprise, much of its revenue strategy […]

Fitbit’s newest fitness tracker is just for employees and health insurance members

Fitbit has a new fitness tracker, but it’s one that you can’t buy in stores. The company quietly uncorked the Inspire on Friday, releasing its first product that is available only to corporate employees and health insurance members. The idea is to offer a fully subsidized wearable that helps the company dig deeper into the […]

Fitbit earnings beat expectations on strength of smartwatch sales

Fitbit is slowly righting its financial ship, courtesy of a successful push into the smartwatch category. The wearable company reported a profit (when adjusted for items such as stock-based compensation) thanks to growing sales in the new category.    Total revenues rose slightly to $393.6 million in the third quarter compared with the same period […]