Fertility tracking app Flo closes $50M Series B

Flo, a fertility focused period-tracking app, has closed a $50 million Series B funding round which it says values the company at $800M — underlining how much value investors are now attaching to women’s health tech. The 2016-founded startup raised a $1M seed in its first year and has gone on to raise a total […]

Women’s health tech brand, Elvie, tops up Series C to $97M

Elvie, the women’s health tech pioneer behind a connected breast pump and smart pelvic floor exerciser, has topped up a Series C which it announced earlier this summer (July) — adding a further £12.7 million to bring the total raised to £70 million ($97 million). The 2013-founded, U.K.-based startup previously raised a $42 million Series […]

LastPad is a reusable menstrual pad that does away with disposable towels

Direct to consumer online sales have helped a number of female-focused startups get products to market in recent years — often pitching better designed and generally more thoughtful feminine hygiene products than mainstream staples. The lack of innovation in the mainstream market for feminine hygiene has certainly created a gap for startups to address. Examples […]

Backed by $5M led by General Catalyst, Evvy launches a vaginal microbiome test to support women’s health research

Another US femtech startup has joined the race to build up data-sets to support research into and understanding of a range of health issues that can affect women. Evvy has today launched an at-home test kit for the vaginal microbiome. The user returns their swab to the startup for analysis — and gets detailed information […]

Women’s social network Peanut launches microfund StartHER to invest in pre-seed stage startups

Peanut, the maker of a social networking app for women, is entering into the investing space with today’s launch of a microfund called StartHER. As the name implies, the new fund will focus on investing in women, as well as other historically excluded founders “of all ages, life stages, ethnicities and sexual orientations,” the company says. […]

Hormonal health is a massive opportunity: Where are the unicorns?

Gaslighting is a form of psychological abuse, but Elizabeth Ruzzo says she experienced it firsthand after telling a doctor that she suffered from suicidal ideation after taking birth control pills. Hormonal health sits at the center of conversations around personalized medicine and women’s health: By 2025, women’s health could be a $50 billion industry, and […]

Kegg, a connected fertility tracker and Kegel trainer for women, launches out of beta

Fertility tracking has seen an explosion of startup activity in recent years. Femtech startup Lady Technologies is adding to this rich mix with the full U.S. launch of a dual-purpose device, called kegg, that’s designed to measure hormonal changes in a woman’s cervical fluid to help her determine the chance of conception on a given […]

Elvie adds a non-electric breast pump and cups to its growing femtech portfolio

Two years after launching its debut “next-gen” connected breast pump, femtech hardware maker Elvie has added to its portfolio a softer, hands-free breast pump that uses natural suction. The Elvie Curve is described as “a wearable, silicone breast pump that allows for gentle hands-free expression when feeding or pumping from the other breast — or […]

Emjoy picks up $3M to get more women tuned into sexual self-care

Barcelona-based Emjoy, an audio app for women that sells a narrative of sexual self-care and empowerment, has picked up $3 million in seed funding led by JME Ventures, with existing investor Nauta Capital participating. The femtech startup believes it has lit on a major opportunity to target women with sex-positive subscription audio content that’s focused […]

Femtech poised for growth beyond fertility

The market for female-focused health products (aka “femtech”) is set for growth via segmentation, per an analyst note from PitchBook which identifies opportunities for entrepreneurs to target a growing number of health issues that specifically affect women or affect women in a specific way — broadening out from a traditional focus on reproductive health. Femtech […]