Extra Crunch roundup: influencer marketing 101, spotting future unicorns, Apple AirTags teardown

With the right message, even a small startup can connect with established and emerging stars on TikTok, Instagram and YouTube who will promote your products and services — as long as your marketing team understands the influencer marketplace. Creators have a wide variety of brands and revenue channels to choose from, but marketers who understand […]

Founders must show investors that sustainability is more than lip service

Todd Klein Contributor Todd Klein is a partner at Revolution Growth, a VC fund that invests in growth-stage companies. During his 20-year career, Todd has been involved in financing and building over 150 venture and growth-stage companies in the media, consumer, technology, education and healthcare sectors. Ending years of debates over environmental sustainability, the United […]

Domain experts wanted: Submit your guest articles to Extra Crunch

Guest articles are hugely popular with our startup audience — if the topics are right. Prospective authors regularly ask us about which topics Extra Crunch subscribers would like to hear more about. Here are some pointers: How-tos: Generally, early-stage founders want the latest useful information about how to create a company, including fundraising, growth and team-building. […]

Opting for a debt round can take you from Series A startup to Series B unicorn

Mario Ciabarra Contributor Mario Ciabarra, founder and CEO of Quantum Metric, is a computer scientist and tech entrepreneur helping organizations align the entire product lifecycle for many major global brands with a single version of customer-defined and quantified truth. Debt is a tool, and like any other — be it a hammer or handsaw — […]

The exit effect: 4 ways IPOs and acquisitions drive positive change across the global ecosystem

Laura González-Estéfani Contributor Laura González-Estéfani is the founder and CEO of TheVentureCity, an international, operator-led venture acceleration model designed to make the global entrepreneurial ecosystem more diverse, international and accessible to fair capital. More posts by this contributor Miami won’t be the next Silicon Valley because we don’t need another one For many VCs, the […]

Dismantling the myths around raising your first check

As startups and venture capital grow in tandem, fundraising has gone from a formal affair on Sand Hill Road to a process that can happen anywhere from Twitter to Zoom. While fundraising may no longer require a trip to California, it might depend on whether you got an invite to a private audio app. And […]

Orbiit raises seed funding to automate the interactions within an online community

Orbiit, a startup that automates the interactions within an online community, has raised a $2.7 million round led by Bread and Butter Ventures, with participation from new investors High Alpha Capital, LAUNCHub Ventures and Company Ventures. Existing investors Founders Fund, which led Orbiit’s $1 million pre-seed round, Acceleprise and other angels also participated. The capital […]

Vise CEO Samir Vasavada and Sequoia’s Shaun Maguire break down the art of the pitch

In just a few short years, Vise has gone from launching on the Disrupt Battlefield stage to unicorn. Co-founders Samir Vasavada and Runik Mehrotra met Sequoia’s Shaun Maguire at an afterparty at the event, and Maguire ended up leading a seed and Series A round while Sequoia led the Series B. Last week, Vise raised […]

2 CEOs are better than 1

Thomas Asseo Contributor As co-CEO, Thomas Asseo oversees the strategic direction of Fresh n’ Lean in distributing thousands of meals for active lifestyle consumers. Before joining the company, he rose to the top of the auto racing ladder system. Netflix has two CEOs: Co-founder Reed Hastings oversees the streaming side of the company, while Ted […]

When to walk away from a VC who wants to invest in your startup

Ofri Ben-Porat Contributor Ofri Ben-Porat is the co-founder and CEO of Edgify, which focuses on federated learning frameworks and democratized training. Venture capitalists add value in a number of ways. For example, one of my business’ backers has a deep tech “pod” that generates events and content we are always welcomed to be a part […]