The best way to grow your tech career? Treat it like an app

Raj Yavatkar Contributor As CTO, Raj Yavatkar is responsible for charting Juniper Networks‘ technology strategy through the execution of the company’s innovations and products for intelligent self-driving networks, security, mobile edge cloud, network virtualization, packet-optical integration and hybrid cloud. Software developers and engineers have rarely been in higher demand. Organizations’ need for technical talent is […]

Design expert Scott Tong outlines 4 concepts founders should consider when designing products

In the last decade, high-quality design has become a necessity in the software space. Great design is a commodity, not a luxury, and yet, designing beautiful products and finding great designers continues to be a struggle for many entrepreneurs. At Early Stage 2021, design expert Scott Tong walked us through some of the ways founders […]

4 key areas SaaS startups must address to scale infrastructure for the enterprise

Prashant Pandey Contributor Prashant Pandey is the head of engineering at Asana, a leading work management platform for teams. Prior to Asana, Prashant started and led the Bay Area team building Amazon DynamoDB, a fully managed NoSQL database service. Startups and SMBs are usually the first to adopt many SaaS products. But as these customers […]

Pro tips from the team behind Kickstarter’s most funded app

A 10-step guide by the creators of memoryOS Alex Ruzh 2 days Alex Ruzh Contributor Alex Ruzh is the CEO and co-founder of memoryOS, an edtech startup developing AI-powered gamified software teaching people how to remember anything. Here at memoryOS, we have a saying we repeat often: “Most of the Kickstarter happens before the actual […]

Cleo Capital’s Sarah Kunst explains how to get ready to raise your next round

TechCrunch virtually sat down with venture capitalist and Cleo Capital managing director Sarah Kunst at our latest Early Stage event last week. Kunst joined us to chat about preparing for raising capital in today’s frenetic fundraising environment, digging into the gritty mechanics for the audience. Cleo Capital invests $500,000 to $1 million into early-stage startups, […]

For successful AI projects, celebrate your graveyard and be prepared to fail fast

AI teams invest a lot of rigor in defining new project guidelines. But the same is not true for killing existing projects. In the absence of clear guidelines, teams let infeasible projects drag on for months. They put up a dog and pony show during project review meetings for fear of becoming the messengers of […]

3 guiding principles for CEOs who post on Twitter

Lisa W. Liu Contributor Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary duties to their company and its shareholders do not end when they are off the clock — they must always act in good faith. However, navigating the boundaries […]

79% more leads without more traffic: Here’s how we did it

In this case study, we’ll show how we used research-driven CRO (conversion rate optimization) techniques to increase lead conversion rate by 79% for China Expat Health, a lead generation company. Help TechCrunch find the best growth marketers for startups. Provide a recommendation in this quick survey and we’ll share the results with everybody. In the […]

Don’t send VC a cold deck ever again: Start sending video pitches

Evan Fisher Contributor Founder of Unicorn Capital and Minimal Capital, Evan Fisher‘s pitching and investor strategy has helped startups raise more than $2.5 billion. Let’s play out this scenario. Your deck is ready and you’re just about to start reaching out. What does conventional wisdom say that you should send? A three-paragraph overview, four bullet […]

Demand Curve: 7 ad types that increase click-through rates

Stewart Hillhouse Contributor Stewart Hillhouse writes actionable growth marketing insights as senior content lead at Demand Curve. By night, he interviews marketers and creatives on his podcast, Top Of Mind. Before getting into marketing, Stewart was a semi-professional lumberjack. He also writes at stewarthillhouse.com. More posts by this contributor Demand Curve: Email marketing tactics that […]