Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their own strategies become. If regulators always prefer choice for consumers, then it is easy for a platform to allow multiple payment choices: Shopify allows multiple […]
Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event management. The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance […]
Last week, Deliveroo made news when it announced it was preparing to leave the Spanish market. The recently listed Deliveroo couched its explanation in market terms, noting its market position in Spanish on-demand delivery wasn’t sufficient to warrant continued investment. Left unmentioned: A Spanish legal change requiring companies that previously depended on freelance couriers to […]
Jasper Kuria Contributor Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor 79% more leads without more traffic: Here’s how we did it Pioneer Square Labs’ Greg Gottesman on the studio model for high growth […]
Amazon commands a vast, dominating empire in the world of e-commerce. While its marketplace has proved a boon for businesses trying to get off the ground, many of the more successful companies are now looking beyond the e-commerce giant’s fences, spurred by a desire to compete on their own terms. This trend has mushroomed as […]
Venture capitalists continue to fund buy-now-pay-later (BNPL) startups, evidence of ongoing optimism regarding not only e-commerce, but the specific model for financing consumer purchases as well. Evidence of continued investor confidence in the BNPL space cropped up several times in the second quarter. Divido, a startup that TechCrunch described as a “white-label [BNPL] platform for […]
The news this morning that e-commerce marketplace Etsy will buy Depop, a startup that provides a secondhand e-commerce marketplace, for more than $1.6 billion may not have made a large impact on the acquiring company’s share price thus far, but it provides a fascinating look into what brands may be willing to pay for access […]
Although it’s a truncated holiday week here in the United States, there’s been a bushel of IPO news. This morning, we’re going to sort through the updates and come up with a series of sentiment calls regarding these public offerings. The Exchange explores startups, markets and money. Read it every morning on Extra Crunch or […]
It’s Squarespace direct-listing day, and the SMB web hosting and design shop’s reference price has been set at $50 per share. According to quick math from the IPO-watching group Renaissance Capital, Squarespace is worth $7.4 billion at that price, calculated using a fully diluted share count. The company’s new valuation is sharply under where Squarespace […]
The Honest Company, a heavily venture-backed consumer goods company, announced an IPO price range this morning, telling investors that it expects to sell shares in its debut at $14 to $17 apiece. The former startup is selling 6,451,613 shares in its debut, while existing shareholders are letting 19,355,387 shares go. The Exchange explores startups, markets […]