Choices and constraints: How DTC companies decide which strategy to follow

Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their own strategies become. If regulators always prefer choice for consumers, then it is easy for a platform to allow multiple payment choices: Shopify allows multiple […]

Apple is changing Mail Privacy Protection and email marketers must prepare

Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event management. The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance […]

How we got 75% more e-commerce orders in a single A/B test for this major brand

Jasper Kuria Contributor Jasper Kuria is the managing partner of CRO consultancy The Conversion Wizards and is the founder of Capital & Growth, an e-commerce education site. More posts by this contributor 79% more leads without more traffic: Here’s how we did it Pioneer Square Labs’ Greg Gottesman on the studio model for high growth […]

Why Amazon should pay attention to Shein

Amazon commands a vast, dominating empire in the world of e-commerce. While its marketplace has proved a boon for businesses trying to get off the ground, many of the more successful companies are now looking beyond the e-commerce giant’s fences, spurred by a desire to compete on their own terms. This trend has mushroomed as […]

As buy-now-pay-later startups keep raising capital, a dive into Klarna, Afterpay and Affirm’s earnings

Venture capitalists continue to fund buy-now-pay-later (BNPL) startups, evidence of ongoing optimism regarding not only e-commerce, but the specific model for financing consumer purchases as well. Evidence of continued investor confidence in the BNPL space cropped up several times in the second quarter. Divido, a startup that TechCrunch described as a “white-label [BNPL] platform for […]

Etsy asks, ‘How do you do, fellow kids?’ with $1.6B Depop purchase

The news this morning that e-commerce marketplace Etsy will buy Depop, a startup that provides a secondhand e-commerce marketplace, for more than $1.6 billion may not have made a large impact on the acquiring company’s share price thus far, but it provides a fascinating look into what brands may be willing to pay for access […]

Reading the IPO market’s tea leaves

Although it’s a truncated holiday week here in the United States, there’s been a bushel of IPO news. This morning, we’re going to sort through the updates and come up with a series of sentiment calls regarding these public offerings. The Exchange explores startups, markets and money.  Read it every morning on Extra Crunch or […]