In a social media world, here’s what you need to know about UGC and privacy

Brett Zucker Contributor Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands […]

How to get people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to work with top influencers and avoid ad blockers We’ve aggregated the world’s best […]

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid ad blockers The secret of content marketing: avoid high bounce rates We’ve aggregated the world’s […]

How to work with top influencers and avoid ad blockers

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor The secret of content marketing: avoid high bounce rates How to see another company’s growth tactics and try them yourself We’ve aggregated the […]

Calculating sales efficiency in a start-up: The magic number that will help you scale

How and why sales efficiency could help tech start-ups unlock growth Ryan Floyd 8 hours Ryan Floyd Contributor Ryan Floyd is a founding Managing Director of Storm Ventures, investing in early stage enterprise SaaS companies, and the host of Ask a VC Youtube channel. Sales efficiency is the best way to understand the economics of […]

How to stop vanity marketing from killing your startup

Dick Talens Contributor In 2014, I got in on the ground floor of what I thought was a rocket ship. Fling was the fastest-growing app in 2014, and I was pulled in as their chief growth officer, with a handsome compensation package — one that in retrospect should have given me pause. Within 24 hours […]

Despite Brexit, UK startups can compete with Silicon Valley to win tech talent

Mehul Patel Contributor Mehul Patel is the CEO of Hired , the marketplace that matches tech talent with the world’s most innovative companies. Brexit has taken over discourse in the UK and beyond. In the UK alone, it is mentioned over 500 million times a day, in 92 million conversations — and for good reason. […]

Why am I seeing this ad? AI, ML & human error in advertising

Adam Zelcer Contributor Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and digital advertisers […]

As college football attendance slumps, new ways to ticket may hold an answer

Jesse Lawrence Contributor Jesse Lawrence has been in media and tech for 20 years. Prior to TicketIQ, he worked at MediaMath and IAC. He started his career as a writer. More posts by this contributor As college football attendance slumps, new ways to ticket may hold an answer The Golden Knights, live gambling and the […]

APIs are the next big SaaS wave

Daniel Levine Contributor While the software revolution started out slowly, over the past few years it’s exploded and the fastest-growing segment to-date has been the shift towards software as a service or SaaS. SaaS has dramatically lowered the intrinsic total cost of ownership for adopting software, solved scaling challenges and taken away the burden of […]