Mirror founder Brynn Putnam on life with Lululemon — and whether or not she sold too soon

Brynn Putnam has a lot to feel great about. A Harvard grad and former professional ballet dancer who opened the first of what have become three high-intensity fitness studios in New York, she then launched a second business in 2016 when — while pregnant with her son — she was exercising at home and couldn’t […]

Fitness startup Mirror nears $300M valuation with fresh funding

Today, Peloton is a bonafide success. The company, which sells $2,245 internet-connected exercise bikes, boasts a $4 billion valuation and a cult following. That hasn’t always been the case. For years, Peloton battled for venture capital investment and struggled to attract buyers. Now that it’s proven the market for tech-enabled home exercise equipment and affiliated […]

A closer look at Mirror

At Disrupt SF, CEO Brynn Putnam demoed and launched Mirror, a smart gadget that sits on your wall and offers virtual fitness classes. The $1500 device can be paired with a monthly subscription to let the user browse fitness classes, mark their progress, and follow along with other Mirror users. The idea here is that […]