Millennial Media’s Paul Palmieri launches Tradeswell, a startup promising to fix e-commerce margins

A new startup called Tradeswell said it’s using artificial intelligence to help direct-to-consumer and e-commerce brands build healthier businesses. The company is led by Paul Palmieri, who previously took mobile advertising company Millennial Media public and then sold it to TechCrunch’s corporate parent AOL (now Verizon Media). Afterwards, Palmieri founded Grit Capital Partners, but he […]

Indianapolis-based Malomo raises $2.8 million to turn order tracking into a branded customer experience

Yaw Aning named Malomo, the service he launched for small businesses to turn their order-tracking services into branded customer experiences, as a tribute to his mother, who was a small business owner herself. “Malomo” means flowers in Swahili and it was the name of Aning’s mother’s small soap-making business which she built over the years […]

Fabletics’ Adam Goldenberg and Kevin Hart on what’s next for the activewear empire

Like plenty of other modern direct-to-consumer companies, influencer marketing has been an essential part of Fabletics’ journey. Actress Kate Hudson co-founded the company and co-CEO Adam Goldenberg believes that its network of spokespeople has been key to the company’s growth. We were joined on our virtual TechCrunch Disrupt 2020 stage by Goldenberg and comedian Kevin […]

The Shed is a startup out of Virginia trying to revive the rental-for-everything business

Reducing consumption by expanding the notion of the rental economy and giving people access to tools and equipment has been something of a startup holy grail for some time. It’s a model that’s worked famously well for fashion and accessories (just ask investors in Rent the Runway), but has had not had the same resonance […]

Brand power vs. product power

Carbonite’s co-founder offers an insider look at how the PC backup company built its brand David Friend 11 hours David Friend Contributor David Friend is the CEO of cloud storage company Wasabi, and co-founder of cyber security company Carbonite, recently bought for $1.4 billion. Wasabi is his sixth startup. More posts by this contributor The […]

In a social media world, here’s what you need to know about UGC and privacy

Brett Zucker Contributor Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands […]

Videos lead brand creative growth with 3x increase since 2017

James Winter Contributor James Winter is currently the VP of Marketing at Brandfolder, a leading digital asset management solution; prior to joining Brandfolder, James was the Director of Marketing at AspireIQ where he grew the marketing team from zero to seven. As brands pursue audiences online, they are producing more creative content than ever — particularly […]

A modest proposal to make apps suck less

Ben Schippers Contributor More posts by this contributor The technology industry needs to think more seriously about device addiction Tesla, a great family brand As the landscape for designing and building technology continues to evolve, so should the process for designing such systems. Whether it’s for investing or helping to build a product, it’s important […]

India’s Livspace raises $70M for its one-stop-shop for interior design

Livspace, an India-based startup that helps consumers manage home renovations and interior design, has pulled in a $70 million Series C deal that’s led by Goldman Sachs and TPG Growth. Existing investors Jungle Ventures, Bessemer Venture Partners, and Helion Ventures also took part in the round, which takes Livspace total funding to date to over $100 million. […]