Australian growth marketing agency Ammo helps startups calibrate their efforts

When you are the founder of a young startup, it is always very hard to gauge the right amount of effort to dedicate to marketing. Botch it and you risk looking unprofessional. Hire a traditional agency and you might be wasting time and money. Australian growth marketing agency Ammo, in contrast, wants to make sure […]

Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

Getting inside the mind of customers is a challenge as behaviors and demands shift, but Clootrack believes it has cracked the code in helping brands figure out how to do that. It announced $4 million in Series A funding, led by Inventus Capital India, and included existing investors Unicorn India Ventures, IAN Fund and Salamander […]

Romanian marketing expert Robert Katai explains how to get the most out of your content

There’s a lot of advice out there on how to grab people’s attention, but there’s one aspect of marketing that Robert Katai thinks isn’t talked about as often: maintaining their attention. The solution, he says, is a combination of content strategy and positioning. Based in Romania, Katai is known for his podcasts and speeches covering […]

What’s driving the global surge in retail media spending?

Cynthia Luo Contributor Cynthia Luo is the head of Marketing at Epsilo, an all-in-one e-commerce SaaS solution for marketplace sellers in Southeast Asia. Cynthia also runs CAOSE, a boutique e-commerce and digital consulting firm working with clients such as ExxonMobil, Criteo and Shippit. Most businesses by now are well versed with the consequences of the […]

How to hire and structure a growth team

Everyone at an organization should own growth, right? Turns out when everyone owns something, no one does. As a result, growth teams can cause an enormous amount of friction in an organization when introduced. Growth teams are twice as likely to appear among businesses growing their ARR by 100% or more annually. What’s more, they […]

4 proven approaches to CX strategy that make customers feel loved

Rebecca Liu-Doyle Contributor Rebecca Liu-Doyle is principal at Insight Partners, a global private equity and venture capital firm. Her focus areas include high-growth software, marketplaces, and consumer internet. Customers have been “experiencing” business since the ancient Romans browsed the Forum for produce, pottery and leather goods. But digitization has radically recalibrated the buyer-seller dynamic, fueling […]

Develop a buyer’s guide to educate your startup’s sales team and customers

Yousuf Khan Contributor Yousuf Khan is a partner at Ridge Ventures. Prior to joining Ridge, he was the first CIO of Automation Anywhere, CIO and Vice President of Customer Success at cloud-based AI platform Moveworks, as well as CIO of Pure Storage, Qualys and Hult International Business School. More posts by this contributor Customer advisory […]

Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that […]

One CMO’s honest take on the modern chief marketing role

Daniel Incandela Contributor Daniel Incandela is the chief marketing officer of Terminus, an ABM platform that powers high-performing go-to-market teams. There’s no shortage of commentary around the chief marketing officer title these days, and certainly no lack of opinions about the role’s responsibilities and meaning within a company. There’s a reason for that. CMO is […]

Heirlume raises $1.38M to remove the barriers of trademark registration for small businesses

Platforms like Shopify, Stripe and WordPress have done a lot to make essential business-building tools — like running storefronts, accepting payments and building websites — accessible to businesses with even the most modest budgets. But some very key aspects of setting up a company remain expensive, time-consuming affairs that can be cost-prohibitive for small businesses […]