Microsoft’s HoloLens 2 starts shipping

Earlier this year, at Mobile World Congress in Barcelona, Microsoft announced the second generation of its HoloLens augmented reality visor. Today, the $3,500 HoloLens 2 is going on sale in the United States, Japan, China, Germany, Canada, United Kingdom, Ireland, France, Australia and New Zealand, the same countries where it was previously available for pre-order. […]

VR/AR startup valuations reach $45 billion (on paper)

Despite early-stage virtual reality market and augmented reality market valuations softening in a transitional period, total global AR/VR startup valuations are now at $45 billion globally — include non-pure play AR/VR startups discussed below, and that amount exceeds $67 billion. More than $8 billion has been returned to investors through M&A already, with the remaining […]

HTC’s new CEO discusses the phonemaker’s future

Ahead of a Disrupt appearance, Yves Maitre talks mobile, VR and blockchain Brian Heater @bheater / 1 day On September 17, HTC announced that cofounder Cher Wang would be stepping down as CEO. In her place, Yves Maitre stepped into the role of Chief Executive, after more than a decade at French telecom giant, Orange. […]

Amid AR/VR experiments, Apple buys UK visual effects studio

Apple has reportedly acquired U.K. special effects studio IKinema, a startup that may be useful in Apple’s quest to bolster its mobile devices with AR special effects and in its more far-flung attempts to enter the AR/VR headset market. The company issued its standard confirmation for the deal to TechCrunch “Apple buys smaller companies from […]

Not all is predictable on Facebook’s social Horizon

Most of the people I spoke with at Facebook’s Oculus Connect see the proliferation of virtual reality as a foregone conclusion, one that’s just a matter of timing at this point. For Facebook, the conference’s “The Time is Now” catchphrase showcased that they feel their hardware is ready for everyone. But despite the success they […]

Facebook expands its playable and AR ad formats

Ahead of Advertising Week, Facebook is announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality ads that Facebook has already been testing are moving into open […]

North now offers Focals smart glasses fittings and purchases via app

North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into a physical North showroom and get a custom fitting, and then return once they’re ready for a pick-up and final adjustment. Now, North has released […]

Another high-flying, heavily funded AR headset startup is shutting down

While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built enterprise-grade AR headsets, has shuttered its HQ, laid off many of its employees and is selling off assets ahead of a shutdown, […]

How Oculus squeezed sophisticated tracking into pipsqueak hardware

Making the VR experience simple and portable was the main goal of the Oculus Quest, and it definitely accomplishes that. But going from things in the room tracking your headset to your headset tracking things in the room was a complex process. I talked with Facebook CTO Mike Schroepfer (“Schrep”) about the journey from “outside-in” […]

Facebook’s AR dev toolkit exits closed beta on Instagram

Not one to let Face App and Snapchat steal its spotlight, Facebook announced today that it’s opening its closed beta of Spark AR on Instagram, letting any developer build and share an augmented reality filter on the platform. The company announced this change was coming at its F8 keynote earlier this year. Phone-based AR isn’t […]