Facebook expands its playable and AR ad formats

Ahead of Advertising Week, Facebook is announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality ads that Facebook has already been testing are moving into open […]

North now offers Focals smart glasses fittings and purchases via app

North’s Focals smart glasses are the first in the category to even approach mainstream appeal, but to date, the only way to get a pair has been to go into a physical North showroom and get a custom fitting, and then return once they’re ready for a pick-up and final adjustment. Now, North has released […]

Another high-flying, heavily funded AR headset startup is shutting down

While Apple and Microsoft strain to sell augmented reality as the next major computing platform, many of the startups aiming to beat them to the punch are crashing and burning. Daqri, which built enterprise-grade AR headsets, has shuttered its HQ, laid off many of its employees and is selling off assets ahead of a shutdown, […]

How Oculus squeezed sophisticated tracking into pipsqueak hardware

Making the VR experience simple and portable was the main goal of the Oculus Quest, and it definitely accomplishes that. But going from things in the room tracking your headset to your headset tracking things in the room was a complex process. I talked with Facebook CTO Mike Schroepfer (“Schrep”) about the journey from “outside-in” […]

Facebook’s AR dev toolkit exits closed beta on Instagram

Not one to let Face App and Snapchat steal its spotlight, Facebook announced today that it’s opening its closed beta of Spark AR on Instagram, letting any developer build and share an augmented reality filter on the platform. The company announced this change was coming at its F8 keynote earlier this year. Phone-based AR isn’t […]

Polarity raises $8.1M for its AI software that constantly analyzes employee screens and highlights key info

Reference docs and spreadsheets seemingly make the world go ’round, but what if employees could just close those tabs for good without losing that knowledge? One startup is taking on that complicated challenge. Predictably, the solution is quite complicated, as well, from a tech perspective, involving an AI solution that analyzes everything on your PC […]

Calling all hardware startups! Apply to Hardware Battlefield @ TC Shenzhen

Got hardware? Well then, listen up, because our search continues for boundary-pushing, early-stage hardware startups to join us in Shenzhen, China for an epic opportunity; launch your startup on a global stage and compete in Hardware Battlefield at TC Shenzhen on November 11-12. Apply here to compete in TC Hardware Battlefield 2019. Why? It’s your chance […]

Apple is hosting augmented reality art walking tours in major cities

Apple is combining two long-standing major efforts in a new push, making AR more consumer-friendly and helping portray Apple Stores as civic centers where communities can come together. The project, called [AR]T Walk, is a walking tour through various city centers around the globe aiming to help the digital art works of artists come alive […]

Facebook is exploring brain control for AR wearables

Facebook this morning issued a lengthy breakdown of recent research into BCI (brain-computer interface) as a means with which to control future augmented reality interfaces. The piece coincides with a Facebook-funded UCSF research paper published in Nature today entitled, “Real-time decoding of question-and-answer speech dialogue using human cortical activity.” Elements of the research have fairly […]

Unity, now valued at $6B, raising up to $525M

Unity’s private valuation is climbing but it’s growing unclear whether the company’s leadership is planning to take the 15-year-old gaming powerhouse public anytime soon. The company announced today that is has received signed agreements from D1 Capital Partners, Canada Pension Plan Investment Board, Light Street Capital, Sequoia Capital, and Silver Lake Partners to fund a […]