Here’s everything Apple announced at its ‘Show Time’ event

Even after last week’s stream of hardware releases — a new iPad, new iMacs, and new AirPods all back-to-back — Apple had more to announce. The company announced a bunch of new stuff at a two hour event this morning, primarily focusing on its new premium media subscriptions. Don’t have time to catch up on […]

All the videos from Apple’s big media event

Video served as both form and function today at Apple’s media event, and the company wasn’t stingy with classic Apple event videos. Ranging from previews of new services like Apple Arcade to a look at the artists creating content for Apple TV +, the videos should give folks who missed the live stream a quick […]

Oprah offers more details about her partnership with Apple

Apple’s event today, where it announced its streaming plans and more, ended with a whole bunch of celebrities taking the stage to talk about the shows they’re making for the new Apple TV+ service. The boldface names included Steven Spielberg, Reese Witherspoon and Jennifer Aniston — but for the big finish, Apple brought out Oprah […]

Apple unveils its subscription streaming service, Apple TV+

To close out today’s press event focused on Apple’s services business, the company has officially announced its streaming initiative, Apple TV+. CEO Tim Cook said this will be an ad-free subscription, with everything available for online and offline viewing, in more than 100 countries. It’s coming this fall, but Apple hasn’t shared any pricing info. […]

Apple’s revamped TV app is ready to stream its new shows

Along with the long-awaited introduction of Apple’s TV and movie-streaming service, the company also introduced a new Apple TV app for iPhone, iPad and Apple TV.  The updated design is meant to make it easier to find content, no matter the source — whether that’s Apple’s new TV channels service, Apple TV+, your iTunes library, […]

Apple introduces its own credit card, the Apple Card

Today, Apple announced… a credit card. The Apple Card is designed for the iPhone and will work with the Wallet app. You sign up from your iPhone and you can use it with Apple Pay in just a few minutes. Before introducing the card, Apple CEO Tim Cook shared a few numbers about Apple Pay. This […]

How to watch the live stream for today’s Apple keynote

Apple is holding a keynote today on its campus in Cupertino, and the company is expected to talk about new services. Don’t expect any new device; today’s event should be all about content. At 10 AM PT (1 PM in New York, 5 PM in London, 6 PM in Paris), you’ll be able to watch […]

Peek into an empty Steve Jobs Theater before tomorrow’s big Apple event

What are you up to this afternoon? If your answer is anything “watching the livestream of an empty Steve Jobs Theater,” honestly, I’m not sure how you call yourself an Apple fan. A day before the company’s event in Cupertino, Apple’s streaming video of what looks to be an empty theater, bathed in darkness, with […]

Apple could charge $9.99 per month each for HBO, Showtime and Starz

The Wall Street Journal has published a report on Apple’s media push. The company is about to unveil a new video streaming service and an Apple News subscription on Monday. According to The WSJ, you’ll be able to subscribe to multiple content packages to increase the video library in a new app called Apple TV […]

Apple could announce its gaming subscription service on Monday

Apple is about to announce some new services on Monday. While everybody expects a video streaming service as well as a news subscription, a new report from Bloomberg says that the company might also mention its gaming subscription. Cheddar first reported back in January that Apple has been working on a gaming subscription. Users could […]