Four perspectives on Apple’s new service bundle

Apple’s hardware event yesterday wasn’t particularly eventful for its most popular devices, bringing only iterative changes to Apple Watch and the iPad. But the company tipped its hand as to a new, aggressive approach to services with a fitness product and new unified subscription called Apple One. What are the implications of this shift? For […]

Apple One bundles iCloud, Music, TV+, Arcade, News+ and Fitness+ for $30 a month

Seems everything charges a monthly fee these days. It also seems that every Apple event brings another way to fork over $10 a month to the company. This time out, it was the addition of Fitness+, which brings metric-focused video workouts to an Apple TV near you. To keep things simple (and to keep you […]