Facebook tries to make ad targeting explanations more useful

Facebook has been adding new tools to provide more transparency about why users are seeing certain ads and content (and what they can do about it), but in a blog post today, Product Manager Sreethu Thulasi wrote, “We heard feedback from people that they can still be hard to understand and difficult to navigate.” To […]

AppLovin acquires SafeDK to improve brand safety

Mobile marketing company AppLovin is announcing that it has acquired SafeDK. While AppLovin started out as a mobile ad business, it now bills itself as “a comprehensive mobile gaming platform,” offering tools for game developers around user acquisition, monetization, analytics and (through Lion Studios, launched last year) publishing. SafeDK, meanwhile, allows developers to manage all […]

UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers

Just two weeks after the U.K.’s information commissioner published a damning report setting out major privacy and other concerns about programmatic advertising, today the country’s Competition and Markets Authority poured more cold water on the digital advertising industry that could have a direct impact not just on digital advertising leaders like Google and Facebook, but […]

How startups can make influencer marketing work on a budget

Ishveen Anand Contributor Ishveen is the CEO+Founder of OpenSponsorship.com, a marketplace she founded after her experiences being a successful sports agent, to bring transparency and affordability to the sports marketing industry, namely between brands and athletes. Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because […]

Videos lead brand creative growth with 3x increase since 2017

James Winter Contributor James Winter is currently the VP of Marketing at Brandfolder, a leading digital asset management solution; prior to joining Brandfolder, James was the Director of Marketing at AspireIQ where he grew the marketing team from zero to seven. As brands pursue audiences online, they are producing more creative content than ever — particularly […]

Facebook squeezes money from Instagram with new ads in Explore

Half of Instagram’s billion-plus users open its Explore tab each month to find fresh content and creators. Now the Facebook-owned app will do more to carry its weight by injecting ads into Instagram Explore for the first time. But rather than bombard users with marketing right on the Explore grid, Instagram will instead only show […]

Facebook’s searchable political ads archive is now global

Facebook has announced it’s rolled out a basic layer of political ads transparency globally, more than a year after launching the publicly searchable ads archive in the US. It is also expanding what it dubs “proactive enforcement” on political ads to countries where elections or regulations are approaching — starting with Ukraine, Singapore, Canada and […]

What startup names are most effective?

Adam Zelcer Contributor Adam Zelcer founded the advertising company Adboy.com. Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming – one untalked-of and probably the most important. This is, how to choose a name that gets you more business. […]

Behavioural advertising is out of control, warns UK watchdog

The online behavioural advertising industry is illegally profiling internet users. That’s the damning assessment of the U.K.’s data protection regulator in an update report published today, in which it sets out major concerns about the programmatic advertising process known as real-time bidding (RTB), which makes up a large chunk of online advertising. In what sounds […]

Verified Expert Growth Marketing Agency: Right Side Up

Right Side Up is not your typical growth marketing agency. As a former entrepreneur and in-house growth marketer for startups like Eventbrite, founder Tyler Elliston says he created RSU as a way to help his former self. RSU recruits a collective of expert growth marketers and partners them with various companies, but unlike a traditional […]