Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmented reality. Director of Communications Liz Goodno described this as “the largest digital sneaker event of the year.” The company says it will be offering more than […]

Children are being ‘datafied’ before we’ve understood the risks, report warns

A report by England’s children’s commissioner has raised concerns about how kids’ data is being collected and shared across the board, in both the private and public sectors. In the report, entitled Who knows what about me?, Anne Longfield urges society to “stop and think” about what big data means for children’s lives. Big data practices […]

AdRoll expands its B2B data and tech by acquiring Growlabs

AdRoll Group announced today that it has acquired Growlabs, a two-year-old startup with business-to-business sales tools and data. While AdRoll is best known for its retargeting technology for consumer advertising, it’s been building out a suite of B2B marketing technology under its RollWorks business unit, which launched earlier this year. The company says that by […]

Facebook is facing an EU data probe over fake ads

The UK’s privacy watchdog has asked Facebook’s lead EU regulator to look into ongoing data protection concerns about its ad platform — including how its platform is being used to target and spread fake adverts to try to manipulate voters. Facebook’s international HQ is in Ireland so the regulator in play here is the Irish […]

Where’s the accountability Facebook?

Facebook has yet again declined an invitation for its founder and CEO Mark Zuckerberg to answer international politicians’ questions about how disinformation spreads on his platform and undermines democratic processes. But policymakers aren’t giving up — and have upped the ante by issuing a fresh invitation signed by representatives from another three national parliaments. So […]

Facebook must change and policymakers must act on data, warns UK watchdog

The UK’s data watchdog has warned that Facebook must overhaul its privacy-hostile business model or risk burning user trust for good. Comments she made today have also raised questions over the legality of so-called lookalike audiences to target political ads at users of its platform. Information commissioner Elizabeth Denham was giving evidence to the Digital, […]

Study of political junk on Facebook raises fresh questions about its metrics

A midterms election study of political disinformation being fenced by Facebook’s platform supports the company’s assertion that a clutch of mostly right-leaning and politically fringe Pages it removed in October for sharing “inauthentic activity” were pulled for gaming its engagement metrics. Though it remains unclear why it took Facebook so long to act against such prolific […]

Facebook’s election interference problem exponentially worse on eve of midterms, study suggests

An analysis of political advertisers running extensive campaigns on Facebook targeting users in the United States over the past six months has flagged a raft of fresh concerns about its efforts to tackle election interference — suggesting the social network’s self regulation is offering little more than a sham veneer of accountability. Dig down and […]

Edo raises $12M to measure TV ad effectiveness

Edo, an ad analytics startup founded by Daniel Nadler and actor Edward Norton, announced today that it has raised $12 million in Series A funding. Nadler and Norton have both had startup success before — Nadler co-founded and led Kensho, which S&P Global acquired for $550 million. Norton invested in Kensho and co-founded CrowdRise, which […]

Instagram’s next cash cow: instant Promote ads for Stories

Instagram hopes dollars from the long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram business pages to show their ephemeral slideshows to more users without doing much work. Admins can choose to auto-target users similar to […]