Facebook expands its playable and AR ad formats

Ahead of Advertising Week, Facebook is announcing the expansion of three interactive ad formats. First, it says that poll ads (which you may already have seen in Instagram Stories) are moving to the main feed of the Facebook mobile app. Second, the augmented reality ads that Facebook has already been testing are moving into open […]

Video ad company Eyeview names Rob Deichert as its new CEO

After 13 years at the helm of video advertising company Eyeview, founder Oren Harnevo is stepping down as CEO. The company’s new chief executive is Rob Deichert, who was most recently COO at digital advertising company 33Across. The company is also announcing two other new hires — Sean Simon as senior vice president of sales […]

In a social media world, here’s what you need to know about UGC and privacy

Brett Zucker Contributor Brett is the Chief Marketing Officer of Monotype and is responsible for the company’s worldwide marketing and product strategies. In today’s brand landscape, consumers are rejecting traditional advertising in favor of transparent, personalized and most importantly, authentic communications. In fact, 86% of consumers say that authenticity is important when deciding which brands […]

Get popcorn for iOS 13’s privacy pop-ups of creepy Facebook data grabs

Privacy-minded changes to smartphone operating systems which foreground the background activity of third party apps are helping to spotlight more of the surveillance infrastructure deployed by adtech giants to track and profile human eyeballs for profit. To wit: iOS 13, which will be generally released later this week, has already been spotted catching Facebook’s app […]

How to get people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to work with top influencers and avoid ad blockers We’ve aggregated the world’s best […]

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid ad blockers The secret of content marketing: avoid high bounce rates We’ve aggregated the world’s […]

How to work with top influencers and avoid ad blockers

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor The secret of content marketing: avoid high bounce rates How to see another company’s growth tactics and try them yourself We’ve aggregated the […]

Why am I seeing this ad? AI, ML & human error in advertising

Adam Zelcer Contributor Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and digital advertisers […]

Spirable refuels with $7.4M to serve more personalized video ads in the US

London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and scales video ad creation by […]

Mental health websites in Europe found sharing user data for ads

Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings — including depression websites passing […]