PreShow Interactive is giving gamers a new way to earn in-game currency in exchange for watching ads — a concept that’s become familiar in mobile games but hasn’t really made much headway on PCs or consoles. The startup is led by MoviePass’ founding CEO Stacy Spikes. When I spoke to Spikes about PreShow two years […]
Interactive voice advertising startup Instreamatic, which can insert interactive voice ads into an audio stream, has raised $6.1 million in a Series A funding led by Progress Ventures, joined by Accomplice and Google Assistant Investments. SF-HQ’d Instreamatic lets brands that advertise through streaming music apps and podcasts (for instance) have interactive voice-based dialogues with consumers. […]
Apple’s latest software upgrade brings a big change, Roku accuses Google of anti-competitive behavior and Brex raises a big funding round. This is your Daily Crunch for April 26, 2021. The big story: iOS 14.5 brings privacy changes and more Apple released the latest version of its mobile operating system today, which includes the much-discussed […]
iOS 14.5 — the latest version of Apple’s mobile operating system — is launching today, and with it comes a much-discussed new privacy feature called App Tracking Transparency. The feature was first announced nearly a year ago, although the company delayed the launch to give developers more time to prepare. Since then, support for the […]
Origin stories are satisfying because we already know the hero will overcome the odds — and in doing so, they’ll reveal their core strengths. This week, we published a four-part series about how Klaviyo co-founders Andrew Bialecki and Ed Hallen bootstrapped their startup into an e-commerce marketing automation platform now valued at $4.15 billion. Neither […]
Facebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach. Numbers first: The company says there are now 2 billion people each month who watch videos that are eligible for in-stream ads. It also says that 70% of […]
Catch&Release founder and CEO Analisa Goodin told me that she wants to help brands break free from the limitations of stock photography — and that her startup has raised $14 million in Series A funding to achieve that goal. Goodin explained that the company started out as an image research firm before becoming a product-focused, […]
Facebook announced this morning it will begin testing a new experience for discovering businesses in its News Feed in the U.S. When live, users to tap on topics they’re interested in underneath posts and ads in their News Feed in order to explore related content from businesses. The change comes at a time when Facebook […]
At first glance, Quiq and Snaps might sound like similar startups — they both help businesses talk to their customers via text messaging and other messaging apps. But Snaps CEO Christian Brucculeri said “there’s almost no overlap in what we do” and that the companies are “almost complete complements.” That’s why Quiq (based in Bozeman, Montana) […]
Apple is sharing more details today about its upcoming App Tracking Transparency feature, which will allow users to control, on an app-by-app level, whether their data is shared for ad-targeting purposes. In a sense, anyone using the current version of iOS can see App Tracking Transparency in action, since iOS already includes a Tracking menu […]