Confirmed: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition

Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app […]

Tom Brady, Michael Strahan and Gotham Chopra are launching a new sports media startup

The Super Bowl is over and the stadiums across the country that once held thousands of fans on any given Sunday will be mostly empty in the off-season, but Tom Brady is still at work. The quarterback who will undeniably go down in NFL history as one of the greatest of all time, is already […]