Apple to drive China revenues with search ad launch

After launching five years ago in the United States, Apple’s search advertising service finally arrived in mainland China this week. The feature, called Apple Search Ads, lets developers bid on an advertising slot based on users’ keyword search in the App Store, similar to how Google search ads work. JPMorgan previously estimated the giant’s annual […]

AdTech startup Tomi raises Seed funding to make real estate ads perform as well as ecommerce

Industries like real estate, automotive, and financial services have long and offline sales cycles and digital advertising tends not to perform well in these areas. The conversion rates are low and because the real-world assets are offline the temptation of advertisers is to buy leads and clicks, which can inflate customer acquisition costs. People are […]

This QR code startup just raised $5 million co-led by Coatue and Seven Seven Six

Amazon revolutionized one-click shopping, and it has a nearly $2 trillion market cap to show for the effort. Now, a 10-person startup founded by JD Maresco, who previously cofounded the public safety app Citizen, says it plans to make it a lot easier for retailers who sell directly to their customers to make re-ordering their […]

PairTree speeds adoption process with an online, self-matching platform and $2.25M seed

Making the choice to adopt, or to find an adopting family, is a legally complex, emotionally taxing, expensive and time-consuming process. PairTree aims to make one part at least considerably easier and faster with its online matching platform where expectant mothers and hopeful adopters can find each other without the facilitation of an agency or […]

Instagram’s newest test mixes ‘Suggested Posts’ into the feed to keep you scrolling

The days of a scrolling to the end of your Instagram feed look to be coming to an end. After adding algorithmic suggestions to the bottom of the app last year, Instagram is running a test that would splice more recommended posts from accounts you don’t follow into the feed with those you do. In […]

Autonomous trucking startup Embark to go public in $5.2B SPAC deal

Five-year old self-driving truck startup Embark Trucks Inc. said Wednesday it would merge with special purpose acquisition company Northern Genesis Acquisition Corp. II in a deal valued at $5.2 billion. Embark takes a different approach to autonomous trucking: As opposed to manufacturing and operating a fleet of trucks themselves, which is the route rival TuSimple […]

Vercel raises $102M Series C for its front-end development platform

Vercel, the company behind the popular open-source Next.js React framework, today announced that it has raised a $102 million Series C funding round led by Bedrock Capital. Existing investors Accel, CRV,Geodesic Capital, Greenoaks Capital and GV also participated in this round, together with new investors 8VC, Flex Capital, GGV, Latacora, Salesforce Ventures and Tiger Global. […]

International coalition joins the call to ban ‘surveillance advertising’

An international coalition of consumer protection, digital and civil rights organizations and data protection experts has added its voice to growing calls for a ban on what’s been billed as “surveillance-based advertising”. The objection is to a form of digital advertising that relies upon a massive apparatus of background data processing which sucks in information […]

These Forge cofounders just raised $5 million to work on a new, still-stealth investing startup

Sohail Prasad and Samvit Ramadurgam are cofounders who met during Y Combinator’s 2012 summer batch and went on to cofound Forge, which helps accredited investors and institutions buy and sell private company shares and which most recently raised $150 million in new funding in May. Forge — originally known as Equidate —  has taken off […]

Extra Crunch roundup: SaaS founder salaries, break-even neobanks, Google Search tips

Usually, a teacher who grades students on a curve is boosting the efforts of those who didn’t perform well on the test. In the case of cloud companies, however, it’s the other way around. As of Q1 2021, startups in this sector have median Series A rounds around $8 million, reports PitchBook. With $100+ million […]