Get popcorn for iOS 13’s privacy pop-ups of creepy Facebook data grabs

Privacy-minded changes to smartphone operating systems which foreground the background activity of third party apps are helping to spotlight more of the surveillance infrastructure deployed by adtech giants to track and profile human eyeballs for profit. To wit: iOS 13, which will be generally released later this week, has already been spotted catching Facebook’s app […]

Why am I seeing this ad? AI, ML & human error in advertising

Adam Zelcer Contributor Ad platforms create equal opportunities for businesses but not equal outcomes. They’re mostly marketed as self-service and easy to use, however, there are new features added regularly and open-ended ways to set, structure and target. Meaning, countless ways to spend—creating winners and losers in advertising. This is where machines and digital advertisers […]

Spirable refuels with $7.4M to serve more personalized video ads in the US

London based adtech startup Spirable has closed a £6M Series A. The round was led by Smedvig Capital, with existing backers Frontline Ventures, Downing Ventures and 24 Haymarket also participating. The startup is one of several playing in the customized video ads space — offering a platform that simplifies and scales video ad creation by […]

Mental health websites in Europe found sharing user data for ads

Research by a privacy rights advocacy group has found popular mental health websites in the EU are sharing users’ sensitive personal data with advertisers. Europeans going online to seek support with mental health issues are having sensitive health data tracked and passed to third parties, according to Privacy International’s findings — including depression websites passing […]

UK watchdog eyeing PM Boris Johnson’s Facebook ads data grab

The online campaigning activities of the UK’s new prime minister, Boris Johnson, have already caught the eye of the country’s data protection watchdog. Responding to concerns about the scope of data processing set out in the Conservative Party’s Privacy Policy being flagged to it by a Twitter user, the Information Commissioner’s Office replied that: “This […]

Europe’s top court sharpens guidance for sites using leaky social plug-ins

Europe’s top court has made a ruling that could affect scores of websites that embed the Facebook ‘Like’ button and receive visitors from the region. The ruling by the Court of Justice of the EU states such sites are jointly responsible for the initial data processing — and must either obtain informed consent from site […]

UK Facebook users now have a tool to report scam ads

Facebook has launched a tool for U.K. users to report ads they suspect of being scams. The feature can be accessed by clicking the three dots in the top-right corner of each ad on Facebook, then selecting ‘Report ad,’ then ‘Misleading or scam ad’ and finally ‘Send a detailed scam report.’ So if you want to think of it […]

Why commerce companies are the advertising players to watch in a privacy-centric world

Justin Choi Contributor Justin Choi is the founder and CEO of Nativo, which empowers brands and publishers through its advanced platform for content. More posts by this contributor Snapchat will make Los Angeles a stronger tech hub Adtech isn’t dead, it just has a lot of dead weight The unchecked digital land grab for consumers’ […]

Facebook’s searchable political ads archive is now global

Facebook has announced it’s rolled out a basic layer of political ads transparency globally, more than a year after launching the publicly searchable ads archive in the US. It is also expanding what it dubs “proactive enforcement” on political ads to countries where elections or regulations are approaching — starting with Ukraine, Singapore, Canada and […]

Targeted ads offer little extra value for online publishers, study suggests

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a finding that sheds suggestive light on why so […]