Why commerce companies are the advertising players to watch in a privacy-centric world

Justin Choi Contributor Justin Choi is the founder and CEO of Nativo, which empowers brands and publishers through its advanced platform for content. More posts by this contributor Snapchat will make Los Angeles a stronger tech hub Adtech isn’t dead, it just has a lot of dead weight The unchecked digital land grab for consumers’ […]

Facebook’s searchable political ads archive is now global

Facebook has announced it’s rolled out a basic layer of political ads transparency globally, more than a year after launching the publicly searchable ads archive in the US. It is also expanding what it dubs “proactive enforcement” on political ads to countries where elections or regulations are approaching — starting with Ukraine, Singapore, Canada and […]

Targeted ads offer little extra value for online publishers, study suggests

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a finding that sheds suggestive light on why so […]

How to see another company’s growth tactics and try them yourself

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Every company’s online acquisition strategy […]

Apple has a plan to make online ads more private

For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you everywhere you go online. Ads can track where you go and which sites you visit and can be used to build up […]

When it comes to elections, Facebook moves slow, may still break things

This week, Facebook invited a small group of journalists — which didn’t include TechCrunch — to look at the “war room” it has set up in Dublin, Ireland, to help monitor its products for election-related content that violates its policies. (“Time and space constraints” limited the numbers, a spokesperson told us when he asked why […]

Facebook accused of blocking wider efforts to study its ad platform

Facebook has been accused of blocking the ability of independent researchers to effectively study how political disinformation flows across its ad platform. Adverts that the social network’s business is designed to monetize have — at the very least — the potential to influence people and push voters’ buttons, as the Cambridge Analytica Facebook data misuse […]

For true transparency around political advertising, US tech companies must collaborate

Ann M. Ravel Contributor Ann M. Ravel is the Digital Deception Project Director at MapLight and previously served as chair of the Federal Election Commission. In October 2017, online giants Twitter, Facebook and Google announced plans to voluntarily increase transparency for political advertising on their platforms. The three plans to tackle disinformation had roughly the […]

Facebook agrees to clearer T&Cs in Europe

Facebook has agreed to amend its terms and conditions under pressure from EU lawmakers. The new terms will make it plain that free access to its service is contingent on users’ data being used to profile them to target with ads, the European Commission said today. “The new terms detail what services, Facebook sells to […]

UK asks competition watchdog to put adtech market review top of its to-do list

The U.K. government has written to the country’s competition authority to ask the watchdog to respond to concerns about the lack of transparency in the digital advertising market and carry out a formal market study “as soon as possible.” In a letter to the Competition and Markets Authority, chancellor Philip Hammond writes that the online […]