Extra Crunch roundup: Selling SaaS to developers, cracking YC after 13 tries, all about Expensify

Before Twilio had a market cap approaching $56 billion and more than 200,000 customers, the cloud-communications platform developed a secret sauce to fuel its growth: a developer-focused model that dispensed with traditional marketing rules. Software companies that sell directly to end users share a simple framework for managing growth that leverages discoverability, desirability and do-ability […]