Confirmed: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition

Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app […]

Aaron Rodgers raises $50M for Rx3 Ventures, a consumer fund backed by influencers

Aaron Rodgers is an athlete, an influencer and now, a venture capitalist. The football star, Super Bowl champion and long-time quarterback for the Green Bay Packers has teamed up with ROTH Capital Partners’ Nate Raabe and Byron Roth to launch Rx3 Ventures. Today, the trio are announcing a $50 million debut fund focused on the […]

Tom Brady, Michael Strahan and Gotham Chopra are launching a new sports media startup

The Super Bowl is over and the stadiums across the country that once held thousands of fans on any given Sunday will be mostly empty in the off-season, but Tom Brady is still at work. The quarterback who will undeniably go down in NFL history as one of the greatest of all time, is already […]