Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that […]

NLPCloud.io helps devs add language processing smarts to their apps

While visual ‘no code‘ tools are helping businesses get more out of computing without the need for armies of in-house techies to configure software on behalf of other staff, access to the most powerful tech tools — at the ‘deep tech’ AI coal face — still requires some expert help (and/or costly in-house expertise). This […]

Meet the final round judges who will decide the winner of this year’s Disrupt Battlefield Competition

It’s never easy, deciding which of the 20 companies that make it into the Disrupt Battlefield Competition will be anointed its winner. There’s just so much at stake each year, and at Disrupt 2020 this September 14-18, the stakes are even higher. For that one startup that makes it all the way through the gauntlet, […]

Earn the best backlinks with high-quality content and digital PR

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor We throw away 80% of our content ideas, and you should too What we’ve […]

Brooke Hammerling on how early-stage startups should think about PR

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PR pitch to Ola reveals the inner workings of UK ride-hailing politics

A UK PR firm pitching to run an account for Ola has proposed running a campaign to politicize ride-hailing as a tactic to shift regulations in its favor. The approach suggests that, despite the appearance of ride-hailing platforms taking a more conciliatory position with regulators that are now wise to earlier startup tactics in this […]

The master list of PR DON’Ts (or how not to piss off the writer covering your startup)

When it comes to working with journalists, so many people are, frankly, idiots. I have seen reporters yank stories because founders are assholes, play unfairly, or have PR firms that use ridiculous pressure tactics when they have already committed to a story. There is so much bad behavior that I thought that it might be […]

Lime tries to back-peddle on VP’s line on why it hired Definers

Scooter startup Lime has sought to back peddle on an explanation given by its VP of global expansion late last week when asked why it had hired the controversial PR firm, Definers Public Affairs. The opposition research firm, which has ties to the Republican Party, has been at the center of a reputation storm for Facebook, […]

Inside the pay-for-post ICO industry

In a world where nothing can be trusted and fake news abounds, ICO and crypto teams are further muddying the waters by trying – and often failing – to pay for posts. While bribes for blogs is nothing new, sadly the current crop of ICO creators and crypto projects are particularly interested in scaling fast […]

Storytelling for B2B startups: Avoiding ‘buzzword bingo’ to make your wonky enterprise company worth talking about

Rebecca Buckman Contributor Rebecca Buckman is the vice president of marketing and communications at Battery Ventures in Menlo Park, CA. She previously was an editor and writer with The Wall Street Journal and Forbes. If there’s one thing I learned from my time as both a journalist at The Wall Street Journal and Forbes and, now, advising a global […]