For SaaS startups, differentiation is an iterative process

Jason VandeBoom Contributor Jason VandeBoom is founder and CEO of ActiveCampaign, a customer experience automation (CXA) company. Software as a service has been thriving as a sector for years, but it has gone into overdrive in the past year as businesses responded to the pandemic by speeding up the migration of important functions to the […]

Flush with $42M, hot AI startup Faculty plans to hoover up more PhDs… and steer clear of politics

In the wake of the news that U.K.-based AI startup Faculty has raised $42.5 million in a growth funding round, I teased out more from CEO and co-founder Marc Warner on what his plans are for the company. Faculty seems to have an uncanny knack of winning U.K. government contracts, after helping Boris Johnson win […]

How and when to hire your first product manager

TechCrunch ist Teil von Verizon Media. Wir und unsere Partner nutzen Cookies und ähnliche Technik, um Daten auf Ihrem Gerät zu speichern und/oder darauf zuzugreifen, für folgende Zwecke: um personalisierte Werbung und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr über die Zielgruppe zu erfahren sowie für die Entwicklung von Produkten. Personenbezogene […]

In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch ist Teil von Verizon Media. Wir und unsere Partner nutzen Cookies und ähnliche Technik, um Daten auf Ihrem Gerät zu speichern und/oder darauf zuzugreifen, für folgende Zwecke: um personalisierte Werbung und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr über die Zielgruppe zu erfahren sowie für die Entwicklung von Produkten. Personenbezogene […]

In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch ist Teil von Verizon Media. Wir und unsere Partner nutzen Cookies und ähnliche Technik, um Daten auf Ihrem Gerät zu speichern und/oder darauf zuzugreifen, für folgende Zwecke: um personalisierte Werbung und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr über die Zielgruppe zu erfahren sowie für die Entwicklung von Produkten. Personenbezogene […]

How and when to build marketing teams at deep tech companies

TechCrunch ist Teil von Verizon Media. Wir und unsere Partner nutzen Cookies und ähnliche Technik, um Daten auf Ihrem Gerät zu speichern und/oder darauf zuzugreifen, für folgende Zwecke: um personalisierte Werbung und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr über die Zielgruppe zu erfahren sowie für die Entwicklung von Produkten. Personenbezogene […]

Former Sequoia partner Amy Sun has already raised millions for her stealthy startup

Former Sequoia partner Amy Sun, who left the famed venture capital firm just months ago, has already raised $3.8 million for her new startup, Daylight Labs, SEC filings show. Daylight Labs will be creating a solution to help gig economy workers make more money, Sun hints to TechCrunch. Still in the early product development stages, […]

5 UX design research mistakes you can stop making today

Jason Buhle Contributor Share on Twitter Jason Buhle is a professor in the online Master of Science in the Applied Psychology program at the University of Southern California and Director of UX Strategy at AnswerLab, the largest independent consultancy exclusively focused on UX research. A recent article in Entrepreneur magazine listed “inadequate testing” as the […]

Indianapolis-based Malomo raises $2.8 million to turn order tracking into a branded customer experience

Yaw Aning named Malomo, the service he launched for small businesses to turn their order-tracking services into branded customer experiences, as a tribute to his mother, who was a small business owner herself. “Malomo” means flowers in Swahili and it was the name of Aning’s mother’s small soap-making business which she built over the years […]

The Shed is a startup out of Virginia trying to revive the rental-for-everything business

Reducing consumption by expanding the notion of the rental economy and giving people access to tools and equipment has been something of a startup holy grail for some time. It’s a model that’s worked famously well for fashion and accessories (just ask investors in Rent the Runway), but has had not had the same resonance […]