5 ways to raise your startup’s PR game

Adam LaGreca Contributor Adam LaGreca is the founder of 10KMedia and previously led communications for DigitalOcean, Datadog and Gremlin. More posts by this contributor Dear Google, the future is fewer people writing code There’s a lot of noise out there. The ability to effectively communicate can make or break your launch. It will play a […]

Even startups on tight budgets can maximize their marketing impact

Dominik Angerer Contributor Dominik Angerer is CEO and co-founder of headless CMS Storyblok, which provides best practice guidance for startups on how to build a sustainable approach to marketing their content. Search engine optimization, PR, paid marketing, emails, social — marketing and communications is crowded with techniques, channels, solutions and acronyms. It’s little wonder that […]

2 strategies for creating top-of-funnel marketing content

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor Earn the best backlinks with high-quality content and digital PR We throw away 80% […]

Earn the best backlinks with high-quality content and digital PR

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor We throw away 80% of our content ideas, and you should too What we’ve […]

Facebook’s former PR chief explains why no one is paying attention to your startup

At TechCrunch Early Stage, I spoke with Coatue Management GP Caryn Marooney about startup branding and how founders can get people to pay attention to what they’re building. Marooney recently made the jump into venture capital; previously she was co-founder and CEO of The Outcast Agency, one of Silicon Valley’s best-regarded public relations firms, which […]

Meet Facebook’s latest fake

Facebook CEO Mark Zuckerberg, a 35-year-old billionaire who keeps refusing to sit in front of international parliamentarians to answer questions about his ad business’ impact on democracy and human rights around the world, has a new piece of accountability theatre to sell you: An “Oversight Board“. Not of Facebook’s business itself. Though you’d be forgiven […]

Read the mud-slinging pitches Facebook’s PR firm sent us 

Facebook’s latest PR crisis has cast a lurid spotlight on a GOP-led publicity firm called Definers Public Affairs, after a New York Times investigation revealed last week the firm had sought to discredit Facebook critics by, in one instance, linking them to the liberal financier George Soros — a long-time target of anti-Semitic conspiracy theories. The […]