Google lays outs narrow “EU election advertiser” policy ahead of 2019 vote

Google has announced its plan for combating election interference in the European Union, ahead of elections next May when up to 350 million voters across the region will vote to elect 705 Members of the European Parliament. In a blog post laying out a narrow approach to democracy-denting disinformation, Google says it will introduce a […]

Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad products at one of the most critical times of the year for advertisers. According to a spokesperson for the company, while most systems are restored there are […]

How a small French privacy ruling could remake adtech for good

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads. The excitement is palpable. Impressively so, given […]

Call for social media adtech to be probed by UK competition watchdog

A British Conservative politician, who has called repeatedly for Mark Zuckerberg to come to parliament to answer questions about how Facebook fences fake news — only to be repeatedly rebuffed — has made a public call for the UK’s competition regulator to look into social media giants’ adtech operations. Damian Collins, the chair of the […]

Facebook rolls out checks for UK political ads

Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for foreign actors to meddle in domestic elections and referenda. This follows similar rollouts of political ad transparency tools in […]

Tech and ad giants sign up to Europe’s first weak bite at ‘fake news’

The European Union’s executive body has signed up tech platforms and ad industry players to a voluntary  Code of Practice aimed at trying to do something about the spread of disinformation online. Something, just not anything too specifically quantifiable. According to the Commission, Facebook, Google, Twitter, Mozilla, some additional members of the EDIMA trade association, […]

Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads

In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock Plus maker, eyeo, says it’s getting more serious in how it tackles what it dubs “circumvention technologies” — by setting up […]

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Facebook’s ad platform is facing charges that it has enabled gender-based discrimination against millions of women in a class action suit filed on behalf of three female workers and backed by the American Civil Liberties Union (ACLU). The legal action also names ten employers who are alleged to have used the social media giant’s platform […]

Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.  TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  Backed by Android co-founder […]

Google will struggle if it re-enters China, says its former country head

The odds are stacked against Google if the reports are true and the company is trying to bring its services back to China, according to the former head of Google China. News reports last month uncovered details of internal plans to introduce a search product and a news app in China, moves that would mark […]