Tech and ad giants sign up to Europe’s first weak bite at ‘fake news’

The European Union’s executive body has signed up tech platforms and ad industry players to a voluntary  Code of Practice aimed at trying to do something about the spread of disinformation online. Something, just not anything too specifically quantifiable. According to the Commission, Facebook, Google, Twitter, Mozilla, some additional members of the EDIMA trade association, […]

Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads

In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock Plus maker, eyeo, says it’s getting more serious in how it tackles what it dubs “circumvention technologies” — by setting up […]

Facebook named in suit alleging job ads on its platform unlawfully discriminated against women

Facebook’s ad platform is facing charges that it has enabled gender-based discrimination against millions of women in a class action suit filed on behalf of three female workers and backed by the American Civil Liberties Union (ACLU). The legal action also names ten employers who are alleged to have used the social media giant’s platform […]

Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.  TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  Backed by Android co-founder […]

Google will struggle if it re-enters China, says its former country head

The odds are stacked against Google if the reports are true and the company is trying to bring its services back to China, according to the former head of Google China. News reports last month uncovered details of internal plans to introduce a search product and a news app in China, moves that would mark […]

The largest buys of tech’s Big Five: a look at M&A deals

In startup land, the mandate is to get bought, go public or die trying. And, as far as getting bought goes, one of tech’s Big Five could be a desirable acquirer. They have a lot of weight to throw around. Alphabet (the parent company of Google), Amazon, Apple, Facebook and Microsoft account for a titanic amount of market value — close to […]

Facebook’s dark ads problem is systemic

Facebook’s admission to the UK parliament this week that it had unearthed unquantified thousands of dark fake ads after investigating fakes bearing the face and name of well-known consumer advice personality, Martin Lewis, underscores the massive challenge for its platform on this front. Lewis is suing the company for defamation over its failure to stop bogus […]

Can data science save social media?

Bob Ackerman Jr. Contributor Robert Ackerman Jr. is the founder and a managing director of Allegis Capital, an early-stage cybersecurity venture firm, and a founder of DataTribe, a startup “studio” for fledgling cyber startups staffed by former government technology innovators and cybersecurity professionals. More posts by this contributor The Trump team has failed to address […]

Two Facebook and Google geniuses are combining search and AI to transform HR

Two former product wizards from Facebook and Google are combining Silicon Valley’s buzziest buzz words — search, artificial intelligence, and big data — into a new technology service aimed at solving nothing less than the problem of how to provide professional meaning in the modern world. Founded by chief executive Ashutosh Garg, a former search […]

Unilever warns social media to clean up “toxic” content

Consumer goods giant Unilever, a maker of branded soaps, foodstuffs and personal care items and also one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening to pull ads from digital platforms if they don’t do more to mitigate the spread of what it […]