Facebook agrees to do more to tackle scam ads after celebrity defamation lawsuit

Facebook has agreed to plough more resource into combating the use of its advertising platform by scammers, saying it will do more to tackle scam ads that use well-known public figures to try to trick consumers. It plans to launch a dedicated scam ad report button in the UK, slated to go live in around […]

This early GDPR adtech strike puts the spotlight on consent

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things being done with user data in order to monetize free-to-access content this is a key question now the region’s General Data Protection […]

Changing consumer behavior is the key to unlocking billion-dollar businesses

Jonathan Golden Contributor Jonathan Golden is a partner at NEA and a former director of product at Airbnb. In the summer of 2012, I had just learned of a new service where a driver would pick you up in their own car, not a taxi or licensed town car. You’d be able to recognize the […]

Google lays outs narrow “EU election advertiser” policy ahead of 2019 vote

Google has announced its plan for combating election interference in the European Union, ahead of elections next May when up to 350 million voters across the region will vote to elect 705 Members of the European Parliament. In a blog post laying out a narrow approach to democracy-denting disinformation, Google says it will introduce a […]

Facebook is still facing ‘intermittent’ outages for advertisers ahead of Black Friday and Cyber Monday

One day after experiencing a massive outage across its ad network, Facebook, one of the most important online advertising platforms, is still seeing “intermittent” issues for its ad products at one of the most critical times of the year for advertisers. According to a spokesperson for the company, while most systems are restored there are […]

How a small French privacy ruling could remake adtech for good

A ruling in late October against a little-known French adtech firm that popped up on the national data watchdog’s website earlier this month is causing ripples of excitement to run through privacy watchers in Europe who believe it signals the beginning of the end for creepy online ads. The excitement is palpable. Impressively so, given […]

Call for social media adtech to be probed by UK competition watchdog

A British Conservative politician, who has called repeatedly for Mark Zuckerberg to come to parliament to answer questions about how Facebook fences fake news — only to be repeatedly rebuffed — has made a public call for the UK’s competition regulator to look into social media giants’ adtech operations. Damian Collins, the chair of the […]

Facebook rolls out checks for UK political ads

Facebook has announced it rolled out a system of checks on political ads run on its platform in the UK which requires advertisers to verify their identity and location to try to make it harder for foreign actors to meddle in domestic elections and referenda. This follows similar rollouts of political ad transparency tools in […]

Tech and ad giants sign up to Europe’s first weak bite at ‘fake news’

The European Union’s executive body has signed up tech platforms and ad industry players to a voluntary  Code of Practice aimed at trying to do something about the spread of disinformation online. Something, just not anything too specifically quantifiable. According to the Commission, Facebook, Google, Twitter, Mozilla, some additional members of the EDIMA trade association, […]

Adblock Plus maker has a new taskforce to fight publisher efforts to reinject ads

In the arms race of ad blocking there’s clearly never a dull moment as efforts to block ads are combated by publisher and platform countermeasures trying to fox the blocks. This is why Adblock Plus maker, eyeo, says it’s getting more serious in how it tackles what it dubs “circumvention technologies” — by setting up […]