Why commerce companies are the advertising players to watch in a privacy-centric world

Justin Choi Contributor Justin Choi is the founder and CEO of Nativo, which empowers brands and publishers through its advanced platform for content. More posts by this contributor Snapchat will make Los Angeles a stronger tech hub Adtech isn’t dead, it just has a lot of dead weight The unchecked digital land grab for consumers’ […]

UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers

Just two weeks after the U.K.’s information commissioner published a damning report setting out major privacy and other concerns about programmatic advertising, today the country’s Competition and Markets Authority poured more cold water on the digital advertising industry that could have a direct impact not just on digital advertising leaders like Google and Facebook, but […]

US retail group offers to help antitrust investigators in going after Amazon and Google

A leading U.S. retail group, whose members include Walmart, Target, Best Buy and others, has penned a letter to the Federal Trade Commission that details its concerns over big tech companies’ dominance. The letter specifically calls out Amazon and Google for their control over the majority of internet product searches, how price and product information […]

What startup names are most effective?

Adam Zelcer Contributor Adam Zelcer founded the advertising company Adboy.com. Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming – one untalked-of and probably the most important. This is, how to choose a name that gets you more business. […]

Behavioural advertising is out of control, warns UK watchdog

The online behavioural advertising industry is illegally profiling internet users. That’s the damning assessment of the U.K.’s data protection regulator in an update report published today, in which it sets out major concerns about the programmatic advertising process known as real-time bidding (RTB), which makes up a large chunk of online advertising. In what sounds […]

Alphabet, Apple, Amazon and Facebook are in the crosshairs of the FTC and DOJ

The last time that technology companies faced this kind of scrutiny was Google’s antitrust investigation, or the now twenty-one year old lawsuit brought by the Justice Department and multiple states against Microsoft. But times have changed since Google had its hearing before a much friendlier audience of regulators under President Barack Obama . These days, […]

Targeted ads offer little extra value for online publishers, study suggests

How much value do online publishers derive from behaviorally targeted advertising that uses privacy-hostile tracking technologies to determine which advert to show a website user? A new piece of research suggests publishers make just 4% more vs if they were to serve a non-targeted ad. It’s a finding that sheds suggestive light on why so […]

How to see another company’s growth tactics and try them yourself

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Every company’s online acquisition strategy […]

Apple has a plan to make online ads more private

For years, the web has been largely free thanks to online ads. The problem is that nobody likes them. When they’re not obnoxiously taking over your entire screen or autoplaying, they’re tracking you everywhere you go online. Ads can track where you go and which sites you visit and can be used to build up […]

How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz Contributor Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google […]