Sony’s new A7R IV camera is a 61 MP full-frame mirrorless beast

Sony unveiled the latest in its line of interchangeable lens mirrorless cameras on Tuesday, debuting the A7R IV, its top-of-the-line full-frame digital shooter aimed at pros. The new camera packs a walloping 61-megapixel sensor, and will retail for $3,500 when it goes on sale this September. The camera’s image resolution is a “world first” for […]

Audi self-driving unit taps newcomer Aeva for its unique lidar

Audi’s self-driving unit has tapped a startup with a unique approach to lidar as it ramps up testing in Munich using a fleet of autonomous electric e-tron crossover vehicles. Audi subsidiary Autonomous Intelligent Driving, or AID, said Wednesday it’s using lidar sensors developed by Aeva, a startup founded just two years ago by veterans of […]

Soviet camera company Zenit is reborn!

If you’re familiar with 20th century Soviet camera clones you’ll probably be familiar with Zenit. Created by Krasnogorsky Zavod, the Nikon/Leica clones were a fan favorite behind the Iron Curtain and, like the Lomo, was a beloved brand that just doesn’t get its due. The firm stopped making cameras in 2005 but in its long […]

Nikon embraces a mirrorless future with Z series cameras and lenses

The largest trend in photography over the last five years or so, not counting smartphones, has been the emergence and maturity of mirrorless camera systems. These operate in a very different manner from traditional SLRs, and as such market leaders with decades embedded in the latter — namely Canon and Nikon — have resisted making […]

Canon and Nikon are reportedly both planning full-frame mirrorless cameras this year

It’s going to be an exciting year for photographers — finally — as both Canon and Nikon are reportedly planning full-frame mirrorless cameras for debut before the end of 2018. It’s good news for consumers, because it means that both companies have been investing heavily in the next phase of digital photography, and that competition […]

Fujifilm’s X-H1 camera adds top video chops to X Series still shooting prowess

Fujifilm’s mirrorless lineup of X Series cameras has an excellent reputation, especially thanks to their ability to produce great-looking images comparable to full-frame competitors from crop sensors due to their unique image processing. Among still photographers, the X-Pro 2 and X-T2 especially have earned top marks and even replaced the standard Canon and Nikon gear […]