Millennial Media’s Paul Palmieri launches Tradeswell, a startup promising to fix e-commerce margins

A new startup called Tradeswell said it’s using artificial intelligence to help direct-to-consumer and e-commerce brands build healthier businesses. The company is led by Paul Palmieri, who previously took mobile advertising company Millennial Media public and then sold it to TechCrunch’s corporate parent AOL (now Verizon Media). Afterwards, Palmieri founded Grit Capital Partners, but he […]

Bear and bull cases for Unity’s IPO

Eric Peckham Contributor Share on Twitter Eric Peckham is the creator of the Monetizing Media newsletter and podcast. He was previously TechCrunch’s media columnist. More posts by this contributor Unity IPO aims to fuel growth across gaming and beyond In the first part of my outline on the company, I explained the scope of Unity’s […]

This early GDPR adtech strike puts the spotlight on consent

What does consent as a valid legal basis for processing personal data look like under Europe’s updated privacy rules? It may sound like an abstract concern but for online services that rely on things being done with user data in order to monetize free-to-access content this is a key question now the region’s General Data Protection […]