5 UX design research mistakes you can stop making today

Jason Buhle Contributor Share on Twitter Jason Buhle is a professor in the online Master of Science in the Applied Psychology program at the University of Southern California and Director of UX Strategy at AnswerLab, the largest independent consultancy exclusively focused on UX research. A recent article in Entrepreneur magazine listed “inadequate testing” as the […]

SAP continues to build out customer experience business with Emarsys acquisition

SAP seemed to be all in on customer experience when it acquired Qualtrics for $8 billion in 2018. It continued on that journey today when it announced it was acquiring Austrian cloud marketing company Emarsys for an undisclosed amount of money. Emarsys, which raised over $55 million according to PitchBook data, gives SAP customer personalization […]

Market research platform Milieu Insight raises $2.4 million to launch in more Southeast Asian countries

Milieu Insight, a Singapore-based market research and data platform, announced today that it has raised $2.4 million in pre-A funding. The round, led by MassMutual Ventures Southeast Asia, will be used on product development and to launch in four new Southeast Asian countries (Malaysia, Indonesia, the Philippines and Vietnam). The startup’s platform, called Milieu Surveys, […]

Getting more people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor What’s the right way to sponsor a YouTube influencer? How to get people […]

Focaldata thinks it has some answers for campaigners in the age of Trump and Brexit

Political parties, campaigns and brands can’t get an accurate and cost-effective understanding of opinion in small geographic areas, like the constituencies of lawmakers. This is a big problem in political campaigning. And all political campaigning now has a huge online element, as we know. We also know political turbulence is one of the defining themes […]

Senator Warner calls on Zuckerberg to support market research consent rules

In response to TechCrunch’s investigation of Facebook paying teens and adults to install a VPN that lets it analyze all their phone’s traffic, Senator Mark Warner (D-VA) has sent a letter to Mark Zuckerberg. It admonishes Facebook for not spelling out exactly which data the Facebook Research app was collecting or giving users adequate information […]

Market research firm GlobalWebIndex takes first VC with $40M Series A

Market research firm GlobalWebIndex, which provides consumer insight data for marketing purposes for customers including Google, Spotify, WPP, IPG and Omnicom Group, has closed a $40 million Series A round. The funding is its first VC raise, almost a decade after the business was founded. The investment comes from New York-based growth fund Stripes Group. GWI says it will […]