Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles

Major gains in online advertising have boosted valuations for adtech startups since the pandemic began, but one insider says investors are missing the party. “Adtech is having a moment,” writes industry veteran Casey Saran. “And while much of the oxygen has been soaked up by large legacy companies hitting the public market, there have been […]

Intuit’s $12B Mailchimp acquisition is about expanding its small business focus

At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial software company and Mailchimp as an email marketing firm and nothing more. If that’s as far as your perspective […]

Don’t give your weed dealer all your data

Hello and welcome back to Equity, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines. Our beloved Danny was back, joining Natasha and Alex and Grace and Chris to chat through yet another incredibly busy week. As a window into our process, every week we tell one another that the next week we’ll cut the show down to […]

YC-backed Abacum nets $7M to empower finance teams with real-time data and collaboration tools

SaaS to support mid-sized companies’ financial planning with real-time data and native collaboration isn’t the sexiest startup pitch under the sun but it’s one that’s swiftly netted Abacum a bunch of notable backers — including Creandum, which is leading a $7M seed round that’s being announced today. The rosters of existing investors also participating in […]

Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Contributor Krystina Rubino is a marketing executive who leads the offline growth marketing practice at Right Side Up. Lindsay Piper Shaw is an advertising strategist and growth marketer currently consulting on podcast and offline advertising at Right Side Up. Of the various channels available to growth marketers, podcast is […]

Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

The well-known tech startup routine of coming up with an idea, raising money from VCs in increasing rounds as valuations continue to rise and then eventually going public or getting acquired has been around for as long as the myth of Silicon Valley itself. But the evolution of Mailchimp — a notable, bootstrapped outlier out […]

Mailchimp expands from email to full marketing platform, says it will make $700M in 2019

Mailchimp, a bootstrapped startup out of Atlanta, Ga., is known best as a popular tool for organizations to manage their customer-facing email activities — a profitable business that its CEO told TechCrunch has now grown to around 11 million active customers with a total audience of 4 billion (yes, 4 billion), and is on track […]

DataSine raises $5.2M led by Pentech and Propel for its AI content-marketing platform

By now, most of us should be familiar with the concept of the tailored news feed. Right now my Facebook feed (yes, I’m still there, alas) has been messed up because I’ve clicked on too many posts about Brexit, but I digress. My point is that content has long since fallen to the tyranny of […]

Envoy raises $43 million to digitize your office

The office might not seem like an area in desperate need of disruption, but Envoy — a Silicon Valley company used to sign in over 100,000 visitors at offices across the world each day; and a TechCrunch SF office neighbor! — has raised $43 million to do just that. The company started life five years […]