Apple adds a new purple color option to its iPhone 12 and iPhone 12 mini lineup

Apple has added a new color option to the iPhone 12 lineup — a rare mid-cycle facelift for the company’s flagship product. The new color is purple, and looks like a lavender-ish pastel hue, which is in keeping with the tones on the rest of the color options on the 12 lineup, which include a […]

Why Apple’s Q4 earnings look different this year

On Thursday, Apple delivered a Q4 earnings beat but the stock slid anyway as wary investors saw worse than expected iPhone revenues. At the time of writing, stock was down around 5% in after-hours trading. It was a mild beat, with Apple posting $64.7 billion compared to the $63.7 billion Wall Street was expecting and […]

Apple releases a red iPhone 8

Apple is doing it again. The company just unveiled a new version of the iPhone 8 and iPhone 8 Plus. It has a bright red enclosure and a black front. A portion of Apple’s proceeds will fund HIV/AIDS grants from the Global Fund. Other than that, it’s an iPhone 8. You’ll get the exact same […]

iPhone X first weekend adoption tops the iPhone 8 models

 The iPhone X is already showing strong consumer adoption, according to a new report from Localytics out today, despite the fact that long shipping delays for pre-orders mean many customers have yet to receive their devices. That said, iPhone X managed to grab 0.93 percent of the overall market share for iPhones after the first weekend […]

iPhone 8 launch propels Apple to growth in China after 18 months of sales dips

Apple is finally back to growth in China. The company has broken a run of sales decreases that stretches back six quarters thanks to promising early signs for the newly released iPhone 8, according to a new report from Canalys. The analyst firm recorded 40 percent annual growth for Apple in Q3 2017 with 11 million […]