Extra Crunch roundup: Adtech investing, Intuit buys Mailchimp, ideal customer profiles

Major gains in online advertising have boosted valuations for adtech startups since the pandemic began, but one insider says investors are missing the party. “Adtech is having a moment,” writes industry veteran Casey Saran. “And while much of the oxygen has been soaked up by large legacy companies hitting the public market, there have been […]

Intuit’s $12B Mailchimp acquisition is about expanding its small business focus

At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial software company and Mailchimp as an email marketing firm and nothing more. If that’s as far as your perspective […]

Google hires former SiriusXM CPO/CTO to lead its Maps team

Almost exactly a year ago, Google announced a couple of leadership changes that saw Prabhakar Raghavan, who joined the company back in 2012, take over the lead of Search, Assistant and Maps. Now, sources familiar with the hiring tell us, the company has hired Christopher Phillips, who was previously the chief product and technology officer […]

Startup malaise, startup ambition

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Decrease user churn by better managing expectations

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Turning Google traffic into leads, and what’s new in SEO

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor Turning Google traffic into leads, and what’s new in SEO What’s the right […]

Getting more people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor What’s the right way to sponsor a YouTube influencer? How to get people […]

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to get your ads working, and whether PR is worth it We’ve aggregated the […]

How to get people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to work with top influencers and avoid ad blockers We’ve aggregated the world’s best […]

How to get your ads working, and whether PR is worth it

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to work with top influencers and avoid ad blockers The secret of content marketing: avoid high bounce rates We’ve aggregated the world’s […]