Raena raises $1.82 million to help influencers in Southeast Asia launch their own consumer brands

Raena, an Indonesian startup that helps social media influencers launch their own e-commerce brands, announced today that it has raised $1.82 million in seed funding. The round was led by Beenext, with participation from Beenos, Strive and the personal offices of Shailesh Rao, a partner with TPG Growth, and Sanjay Nath, managing partner of Blume […]

How startups can make influencer marketing work on a budget

Ishveen Anand Contributor Ishveen is the CEO+Founder of OpenSponsorship.com, a marketplace she founded after her experiences being a successful sports agent, to bring transparency and affordability to the sports marketing industry, namely between brands and athletes. Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because […]

A leaked look at Facebook’s search engine for influencer marketing

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals. […]

Princeton study finds very few affiliate marketers make required disclosures on YouTube and Pinterest

Convincing humans to buy products is a massive business called marketing, and few areas of marketing are growing as fast as influencer marketing. Influencers on platforms like Instagram, Pinterest, and YouTube can command prodigious fees based on their audience size and engagement: some data suggests that a single video on YouTube by a top influencer […]

Goxip raises $5M led by Meitu to build an influencer marketing platform for fashion in Asia

Goxip, a Hong Kong-based social shopping service, has raised $5 million to branch out into influencer marketing. The investment was led by Meitu, the $6 billion Hong Kong-listed company that develops selfie apps and selfie-optimized phones, with participation from Hong Kong conglomerate Nan Fung Group via its inaugural Mills Fabrica Fund. Others who took part […]

Facebook launches Creator app for influencers to build video communities

 Facebook wants to turn mindless, passive video consumption into “time well spent,” and now it’s giving social media stars a powerful tool to foster communities around their content. Today Facebook launches Facebook Creator, offering influencers Live Creative Kit for adding intros and outros to broadcasts, a unified inbox of Facebook and Instagram comments plus Messenger… […]