Sub-brands are the new weapon in China’s smartphone war

One of China’s top smartphone brands Vivo appears to have joined its fellows Oppo, Huawei and Xiaomi in setting up a new sub-brand as a softening market and heightened competition at home drive players to venture upon their original reach. A new smartphone brand called iQoo made its debut on Weibo, China’s answer to Twitter, on […]

Huawei Honor’s smartphone with a hole-punch display is real

Honor officially launched the Honor View 20 today in Paris. Honor is Huawei’s sub-brand for mid-range phones. And the View 20 doesn’t look like your average smartphone — the company traded the notch for a hole-punch display. Honor thinks this design isn’t as intrusive as a centered notch. And rumor has it that Samsung could […]