Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. It’s not […]

Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of […]

The definitive Niantic reading guide

An annotated list to everything written on Niantic to accompany our EC-1 Arman Tabatabai 13 hours In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company […]

Niantic’s Harry Potter: Wizards Unite is a sorcerous smorgasbord for the Pokémon GO generation

Niantic’s follow-up to the absurdly popular Pokémon GO, the long-awaited Harry Potter: Wizards Unite, has one major drawback: unlike its predecessor, you can’t explain it in a single sentence. There’s so much to do in this game that it may repel some casual players — but while its depths of systems and collectibles may be […]

Crunch Report | Yahoo hack is still a mystery

Today’s Stories  Four years later, Yahoo still doesn’t know how 3 billion accounts were hacked Apple’s iPad could drop the home button and add Face ID in 2018 Apple said to be working on AR headset aimed for potential 2020 ship date Niantic’s follow-up to Pokémon Go will be a Harry Potter AR game launching […]