How and when to build marketing teams at deep tech companies

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Bottom-up SaaS: A framework for mapping pricing to customer value

TechCrunch ist Teil von Verizon Media. Wir und unsere Partner nutzen Cookies und ähnliche Technik, um Daten auf Ihrem Gerät zu speichern und/oder darauf zuzugreifen, für folgende Zwecke: um personalisierte Werbung und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr über die Zielgruppe zu erfahren sowie für die Entwicklung von Produkten. Personenbezogene […]

Founders seeking their first check need a fundraising sales funnel

Nathan Beckord Contributor Share on Twitter Nathan Beckord is CEO of Foundersuite.com, a software platform for raising capital and managing investors that has helped entrepreneurs raise over $2 billion since 2016. He is also the host of Foundersuite’s How I Raised It podcast. More posts by this contributor Fundraising lessons from David Rogier of MasterClass […]

3 growth tactics that helped us surpass Noom and Weight Watchers

Henrik Torstensson Contributor Share on Twitter Henrik Torstensson is CEO and co-founder of Lifesum. Previously, he was Head of Premium Sales at Spotify and SVP, Strategy at Stardoll. Many consumers might think Noom or Weight Watchers are industry leaders with their nonstop commercials, but neither is the fastest-growing weight management program. Over the past year, […]

2 strategies for creating top-of-funnel marketing content

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor Earn the best backlinks with high-quality content and digital PR We throw away 80% […]

What can growth marketers learn from lean product development?

Andrea Fryrear Contributor Share on Twitter Andrea Fryrear is co-founder of AgileSherpas, a leading authority on optimizing customer acquisition and retention processes, the author of two books on organizational agility and an international speaker and trainer. Old-school approaches to marketing were often described as “spray and pray.” Marketers would launch a massive campaign in as […]

Earn the best backlinks with high-quality content and digital PR

Amanda Milligan Contributor Share on Twitter Amanda Milligan is the marketing director at Fractl, a prominent growth marketing agency that’s helped Fortune 500 companies and boutique businesses alike earn quality media coverage, backlinks, awareness and authority. More posts by this contributor We throw away 80% of our content ideas, and you should too What we’ve […]

Piggyback on popular Tweets to get brand awareness

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor Accessing social groups through referrals More thoughts on growing podcasts We’ve aggregated many […]

Facebook’s former PR chief explains why no one is paying attention to your startup

At TechCrunch Early Stage, I spoke with Coatue Management GP Caryn Marooney about startup branding and how founders can get people to pay attention to what they’re building. Marooney recently made the jump into venture capital; previously she was co-founder and CEO of The Outcast Agency, one of Silicon Valley’s best-regarded public relations firms, which […]

Accessing social groups through referrals

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes at Julian.com. More posts by this contributor More thoughts on growing podcasts Creating a robust churn-reversal system We’ve aggregated many […]