How startups can make influencer marketing work on a budget

Ishveen Anand Contributor Ishveen is the CEO+Founder of OpenSponsorship.com, a marketplace she founded after her experiences being a successful sports agent, to bring transparency and affordability to the sports marketing industry, namely between brands and athletes. Influencer Marketing has ballooned into a $25 billion industry, yet many marketing managers are left confused by this, because […]

EU gov’t and public health sites are lousy with adtech, study finds

A study of tracking cookies running on government and public sector health websites in the European Union has found commercial adtech to be operating pervasively even in what should be core not-for-profit corners of the Internet. The researchers used searches including queries related to HIV, mental health, pregnancy, alcoholism and cancer to examine how frequently […]