Sneaker enthusiast group SoleSavy raises $2M, setting the stage for a community-driven commerce boom

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Allbirds CEO Joey Zwillinger on the startup’s $100 million round, profitability and SPAC mania

As people spend less time out in the world and more time daydreaming about when a vaccine will arrive, lifestyle shoes are only gaining traction. One obvious beneficiary is Allbirds, the San Francisco-based maker of comfortable, sustainable kicks that launched in 2016 and quickly became a favorite in Silicon Valley circles before taking off elsewhere. […]

Koio, the D2C luxury sneaker brand, raises $6 million

Koio, the high-end sneakers brand led by Chris Wichert and Johannes Quodt, has today raised an additional $6 million in Series A funding, bringing total Series A funding to $9 million. The round was led by Founders Fund, with participation from existing investors Acton Capital Partners and Brand Foundry, among others. The direct-to-consumer product was […]

Confirmed: Nike has picked up Russell Wilson’s Tally/TraceMe in a rare acquisition

Nike has long been synonymous with premium sneakers and other sports gear, but now the company could be extending its brand into another area — digital media — thanks to the rumored acquisition of a Seattle-based startup. TechCrunch has learned and confirmed that the multibillion-dollar sports giant has acquired TraceMe, which originally built an app […]

Nike Huaraches get updated for the smartphone age

Ever since they went from Back to the Future fantasy to real-world wearable tech, Nike has promised that the Adapt line was more than just a one-off gimmick. Slowly but surely, the company has made its self-lacing motor technology more accessible, most notably though its long-awaited Adapt BB sneakers, which arrived earlier this year. The […]

Foot Locker invests $100 million in GOAT Group

Foot Locker, the mostly mall-bound retailer of mass market sneakers, has invested $100 million in the sneaker marketplace and retailer of primarily rare and exclusive high-end athletic and lifestyle shoes, GOAT Group. The companies said that the investment would eventually lead to Foot Locker and Goat Group combining their efforts across their digital and physical […]

Nike debuts its most ambitious SNKRS stash drop for the Championship Tour featuring Kendrick Lamar and SZA

On a mild Thursday night at the Los Angeles Forum, Nike’s public relations team and a group of journalists from some of the country’s leading lifestyle, tech, and general interest websites gathered to see the debut of Nike’s most ambitious SNKRS stash drop. Launched in conjunction with Kendrick Lamar’s Top Dawg Entertainment, the collaboration between […]

Highsnobiety secures $8.5M from Felix Capital to woo millennial males

Highsnobiety has come a long way. What began as a sneaker passion blog in 2005 now attracts upwards of 9 million visitors monthly to its site containing news and analysis of high fashion, streetwear and culture. The site has attracted a highly influential audience of young, educated and affluent, mainly millennial male, readers. These are […]