Nintendo shows off exercise-powered RPG for Switch, Ring Fit Adventure

Nintendo has been at the crossroads of video games and fitness since the famous Power Pad for the NES, and the Switch is the latest to receive a game powered by physical activity: Ring Fit Adventure. And it actually looks fun! In the game, you’ll jog in place to advance your character, and perform various […]

Weighing Peloton’s opportunity and risks ahead of IPO

Exercise tech company Peloton filed confidentially for IPO this week, and already the big question is whether their last private valuation at $4 billion might be too rich for the appetites of public market investors. Here’s a breakdown of the pros and cons leading up to the as-yet revealed market debut date. Risk factors The […]

Health coaching app Noom will expand its product team after raising $58M led by Sequoia

Health coaching app developer Noom announced today that it has raised $58 million led by Sequoia Capital. Other participants include Aglaé Ventures, the tech investment arm of French holding company Groupe Arnault, WhatsApp co-founder and former CEO Jan Koum, DoorDash co-founder and CEO Tony Xu, Oscar Health co-founder Josh Kushner, SB Project co-founder Scooter Braun […]

Fitness startup Eastnine picks up £2M from LocalGlobe, Cherry Ventures, Niklas Zennström and others

Eastnine, a new fitness startup and app co-founded by London entrepreneur and investor Jason Goodman, is de-cloaking today, including disclosing that it has raised £2 million in seed funding. Leading the round is London-based LocalGlobe and Berlin-based Cherry Ventures, which are joined by a list of prominent angel investors that includes Niklas Zennström, co-founder of […]

Bellabeat’s new hybrid smartwatch tracks your stress…and goes with your outfit

Bellabeat, the company behind a variety of health and wellness wearable devices aimed at women, is now selling its first smartwatch. The device, which is simply called “Time,” was announced earlier this month right in the midst of holiday shopping season. Like other fitness trackers, the watch is capable of basic tasks like counting your […]

AllTrails gets $75M to keep hikers happy

The app for hiking enthusiasts just secured a big round of capital that will help it map more trails worldwide. AllTrails has raised $75 million, led by Spectrum Equity, which has taken a majority stake in the company in the process. Founded in 2010, AllTrails raised a small amount of capital years ago from investors, including […]

Xiaomi’s new fitness band has 20-day battery life and 50-meter water resistance

Xiaomi’s very-iPhone-X-looking Mi 8 smartphone was the highlight of its Shenzhen press event today, but the company did also unveil a number of other notable products, including an updated version of its popular fitness band. The Mi Band has always offered a solid performance at around $30 — to the point that I’ve bought two […]

ClassPass introduces credits

ClassPass is not accustomed to sitting idle. The startup, a subscription marketplace that lets users find and book fitness classes, is today introducing credits. ClassPass CEO Fritz Lanman hinted at the change at Disrupt SF last year, explaining that the service has a great market fit with a certain demographic, but doesn’t work as well […]