Peloton launches new Bike+ and Tread smart home gym equipment, both at $2,495

Peloton has launched two new products for its home smart gym lineup, the Bike+ ($2,495) and the Tread ($2,495). While both carry the same price tag, the new exercise bike joins as the premium version of Peloton’s original stationary cycle, which will remain on sale at $1,895, and the Tread is the new entry-level Peloton […]

Peloton said to be launching new, cheaper treadmill and higher-end stationary smart bike

Peloton is reportedly getting ready to add to its product lineup with two new products at either end of its pricing spectrum, according to Bloomberg. The workout tech company is planning both a cheaper, entry-level smart treadmill, and a higher-end version of its stationary exercise bike, with an announcement set to take place as early […]

Tempo reveals $17M-funded $2000 weight lift training screen

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How Peloton made sweat addictive enough to IPO

It makes lazy people like me work out. That’s the genius of the Peloton bicycle. All you have to do is velcro on the shoes and you’re trapped. You’ve eliminated choice and you will exercise. Through a succession of savvy product design choice I’ll break down here, Peloton removes the friction to getting fit. It’s the […]

Future launches $150/mo exercise app where real coaches nag you

The only way to beat laziness is with guilt, so that’s what Future sells. It assigns you an actual human trainer who builds personalized workout plans and messages you throughout the day to make sure you’re doing them. It even gives you an Apple Watch to track your activity and ensure you’re not lying. Future […]

Tonal raises $45 million to bring strength training to more living rooms

Tonal is today announcing its Series C financing that it hopes will allow the company to bring its at-home gym to even more homes. The funding round shows investors’ excitement around the new generation of personal exercise equipment that combines on-demand training with smart features. Tonal, like Peloton, offers features previously unavailable outside of gyms, […]

Tonal launches at-home digital strength training system

If you want to have a brutal workout from the comfort of your own home — and have about $3,000 to spend — look no further. Tonal, a strength-training system powered by electromagnetism resistance technology and machine learning, is launching today to let you get ripped and in shape without having to go to the […]

The startup that wants you to wear a VR headset while working out just raised $5.5 million

Would you wear a virtual reality headset while riding a bike? The answer is no, hopefully, but what about a stationary bike? One Cambridge-based fitness startup, VirZOOM, is hoping virtual reality can be the next key to a new fitness craze. Fitness companies like Peloton have raised massive amounts of cash to build techie fitness empires, […]