Marketers should plan for more DIY metrics as iOS 15 nears

Apple is planning to remove developer access to important user data as part of its iOS 15 release on Monday, leaving email marketers in a dilemma about how they will figure out metrics. To find out how the industry is approaching this problem, we spoke with Vivek Sharma, CEO of Movable Ink, a software company […]

Intuit’s $12B Mailchimp acquisition is about expanding its small business focus

At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial software company and Mailchimp as an email marketing firm and nothing more. If that’s as far as your perspective […]

Apple is changing Mail Privacy Protection and email marketers must prepare

Melissa Sargeant Contributor Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event management. The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance […]

Boost ROI with intent data and personalized multichannel marketing campaigns

TechCrunch ist Teil von Verizon Media. Wir und unsere Partner nutzen Cookies und ähnliche Technik, um Daten auf Ihrem Gerät zu speichern und/oder darauf zuzugreifen, für folgende Zwecke: um personalisierte Werbung und Inhalte zu zeigen, zur Messung von Anzeigen und Inhalten, um mehr über die Zielgruppe zu erfahren sowie für die Entwicklung von Produkten. Personenbezogene […]

Email creation startup Stensul raises $16M

Stensul, a startup aiming to streamline the process of building marketing emails, has raised $16 million in Series B funding. When the company raised its $7 million Series A two years ago, founder and CEO Noah Dinkin told me about how it spun out of his previous startup, FanBridge. And while there are many products focused […]

Getting more people to open your emails

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, the growth marketing team that trains startups in advanced growth, helps you hire senior growth marketers, and finds you vetted growth agencies. He also writes at Julian.com. More posts by this contributor What’s the right way to sponsor a YouTube influencer? How to get people […]

What’s the right way to sponsor a YouTube influencer?

Julian Shapiro Contributor Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How to get people to open your emails How to get your ads working, and whether PR is worth it We’ve aggregated the […]

Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

The well-known tech startup routine of coming up with an idea, raising money from VCs in increasing rounds as valuations continue to rise and then eventually going public or getting acquired has been around for as long as the myth of Silicon Valley itself. But the evolution of Mailchimp — a notable, bootstrapped outlier out […]

Cordial raises $15M for smarter emails and messaging

Cordial, a San Diego startup building what CEO Jeremy Swift described as a “truly next-generation platform” for email marketing, has raised $15 million in Series B funding. Swift and his co-founders come from email marketing company BlueHornet/Mapp Digital, which he said gave them the background to see “the market was really screaming: There needs to […]