Demand Curve: How to get social proof that grows your startup

When people are uncertain, they look to others for behavioral guidance. This is called social proof, which is a physiological effect that influences your decisions every day, whether you know it or not. At Demand Curve and through our agency Bell Curve, we’ve helped over 1,000 startups improve their ability to convert cold traffic into […]

Choices and constraints: How DTC companies decide which strategy to follow

Companies typically have to settle on strategies that align with their customers, employees, investors, and regulators. The more they know about how the other side will decide, the clearer their own strategies become. If regulators always prefer choice for consumers, then it is easy for a platform to allow multiple payment choices: Shopify allows multiple […]

Logistics startup Stord raises $90M in Kleiner Perkins-led round, becomes a unicorn and acquires a company

When Kleiner Perkins led Stord’s $12.4 million Series A in 2019, its founders were in their early 20s and so passionate about their startup that they each dropped out of their respective schools to focus on growing the business. Fast-forward two years and Stord — an Atlanta-based company that has developed a cloud supply chain — […]

Creative ad tech is on the cusp of a revolution, and VCs should take note

Casey Saran Contributor An ad tech veteran who has logged time at Google and The Rubicon Project (now Magnite), Casey Saran is co-founder and CEO of Spaceback. 2021 has been a good year to be an ad tech investor. Valuations are surging, Wall Street is happy and exits are frequent and satisfying. It’s the perfect time […]

The network effect is anti-competitive

Eric Schwartzman Contributor A U.S. federal judge last week struck down Apple rules restricting app developers from selling directly to customers outside the App Store. Apple’s stock fell 3% on the news, which is being regarded as a win for small and midsize app developers because they’ll be able to build direct billing relationships with […]

With sales momentum, Bookshop.org looks to future in its fight with Amazon

If Gutenberg were alive today, he’d be a very busy angel investor. With book sales booming during the COVID-19 lockdowns last year, the humble written word has suddenly drawn the limelight from VCs and founders. We’ve seen a whole cavalcade of new products and fundings, including algorithmic recommendation engine BingeBooks, book club startups like Literati […]

Printify bags $45M, led by Index, to ride the custom printing boom

The creator economy loves merch, which is great news for on-demand custom printing startups such as Latvia-based Printify — today it’s announcing a $45 million Series A round, led by Index Ventures, off the back of rising demand for its services. The mission: To keep growing its global marketplace of print shops to meet rising […]

Customer experience startup Clootrack raises $4M, helps brands see through their customers’ eyes

Getting inside the mind of customers is a challenge as behaviors and demands shift, but Clootrack believes it has cracked the code in helping brands figure out how to do that. It announced $4 million in Series A funding, led by Inventus Capital India, and included existing investors Unicorn India Ventures, IAN Fund and Salamander […]

Cajoo raises $40 million for its instant grocery delivery service

French startup Cajoo is raising some money in order to compete more aggressively in the new and highly competitive category of food delivery companies. Interestingly, the lead investor in today’s funding round is Carrefour, the supermarket giant. Headline (formerly e.ventures) is also participating in the round as well as existing investors Frst and XAnge. Carrefour’s […]

Forum Brands secures $100M in debt financing to acquire more e-commerce brands

Forum Brands, an e-commerce acquisition platform, announced today that it has secured $100 million in debt funding from TriplePoint Capital. The financing comes just just over two months after the startup raised $27 million in an equity funding round led by Norwest Venture Partners. Brenton Howland, Ruben Amar and Alex Kopco founded New York-based Forum […]